In a world ever more conscious of the environmental impact of our behavior, there exists a need and desire to spread awareness of eco-conscious choices to consumers. Up to this point, this awareness has been largely spread through specialized news media and documentaries, missing a vast majority of the population.
So how do we reach the masses and influence their behavior towards healthier, more conscious choices?
We inspire ‘good’ consumer behavior by placing eco-conscious, fair trade, cruelty-free and healthy products and brands in popular movies and television shows. Further, as advertising decays as a reliable way to reach consumers due to DVR’s and internet viewing of content, brand integration become an increasingly viable method for brands to reach their customers.
The Entertainment Industry is going through a seismic shift with studios and networks scrambling to ‘green’ their productions and practices. This creates a culture of eco-consciousness in the Entertainment Industry that makes a services such as ours desirable and in demand.