Our Logo
The Idealist logo is comprised of both a wordmark and a symbol. There is a primary logo (horizontal / side-by-side) and a secondary logo (vertical / stacked). Whenever possible, the wordmark “idealist” should appear on a white or light gray background. The logo may also be placed on a blue, or photographic background if needed. If this is the case, the wordmark should be white. Here are a few more guidelines.