It all started when Jimmy Donaldson, known online as Mr. Beast, hit 20 million subscribers on his YouTube channel. When he asked what he should do to celebrate, the response was overwhelming: “Plant 20 million trees!”
Donaldson, whose channel normally focuses on content played for entertainment, has become more aware of how he can do good with his influence. “I personally haven’t always been the most environmentally friendly,” he says. “And a lot of you might be of the mindset of the old me, that was basically, you know, ‘Someone else will figure it out.’ But that’s not how it works. We genuinely need all the help we can get.”
“We only have one Earth, and it’s important we take care of it,” he says. “People just keep making fun of our generation for retweet activism, and [for] not actually doing something, which is why we created TeamTrees.org with the help of The Arbor Day Foundation. This is your chance to make a difference.”
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Learn more about TeamTrees.org.