Women's Media Center
The Women’s Media Center works to make women and girls
visible and powerful in media. Our goal
is to level the playing field for women and girls in media. Media is one of the
most powerful forces in our culture and in our economy – it shapes our
perceptions, policies, and politics.
Women make up over 50% of the population, but female voices are
systematically excluded from media on all platforms – newspapers, online-only
news sites, television, radio, social media, video games, film, sports news,
and corporate/technology leadership.
The problem is complicated and includes the underrepresentation and misrepresentation of women (including and at an increased level of misrepresentation and underrepresentation for women of color) in the media at all levels as content providers and as thought leaders. To challenge sexism, shape public and government discourse and policies affecting women, and provide gender-specific analysis and solutions, women need to be involved in all media sectors and we need to hold media accountable for equal voice and equal participation.
Women's Media Center’s solutions to the problems of unequal representation and misrepresentation include integrated strategies that:
1) Recruit and place women experts in the media – print, broadcast, radio, Internet, social media, and media leadership.
2) Train women experts to be media savvy, media ready, and increase their thought leadership.
3) Research, document, create and publicize original content and reports to expand women’s voices and representation.
4) Monitor media to hold media accountable for sexist coverage.
5) Advocate before government officials and agencies on policies affecting women’s access to media and technology, ownership of media and technology, safe and free speech in media and technology.