The Public Good Projects
The Public Good Projects (PGP) is a startup nonprofit media organization that uses the power of media and marketing to solve our nation’s greatest health problems. The Public Good Projects was founded by former HBO documentary producer John Hoffman, who created Addiction, The Alzheimer’s Project, and The Weight of the Nation, and by marketing and public health experts who have developed some of America’s best-known brands. PGP combines the best scientific evidence with compelling storytelling and the techniques of marketing.
America’s biggest health problems are chronic diseases, like diabetes, heart disease, and cancer. Creative, tailored messages in the media can inspire individual, community, and policy change. PGP delivers these messages in powerful ways, and through them, improves the health of the nation.