Great Primate Handshake
The Great Primate Handshake is a primate conservation awareness expedition that aims, through the production of digital media, to raise awareness of conservation, using primates as a flagship. It is a unique programme of Handshake Productions, a Community Interest Company that specialises in supporting communities and charities through the production of digital media, as well as the creation of conservation projects, of which The Great Primate Handshake was the first.
For the past six years, we have focused on working with African primate sanctuaries and related organisations to further our understanding of their needs, and of how we can tailor our content to support and raise awareness of conservation projects and primate sanctuaries both globally, and importantly, locally.
We collaborate directly with conservation organisations, educators, schools and communities to create content that makes a real difference. Our content includes videos, websites, educational materials, online articles, and much more. With six expeditions already completed, we have worked with a wide variety of organisations, from chimpanzee or monkey sanctuaries to reforestation projects and community engagement initiatives.
The Great Primate Handshake seeks to raise awareness of primate conservation and the work of primate sanctuaries for several reasons. Over half of the world’s primate species are endangered, so directly raising awareness of the threats that face them, and what can be done to ameliorate these threats, is very important. In addition to this, primates act as a flagship for broader issuesin the fields of conservation and development.
The Great Primate Handshake currently focuses on primate conservation across Africa - home to our closest primate relative, the bonobo, and approximately 78 other species.From Great Apes (including humans) to bushbabies, the Handshake aims to support all primates, whatever their threat may be, and whether they are wild or sanctuary-based.