ACT Responsible - Advertising Community Together
ACT - Advertising Community Together - goal is to federate and promote the posititve involvement of thousands of advertising professionals in the world, contibuting to make the world a better place. Through AdForum's web site and numerous exhibitions, ACT shows how advertising community can use its core talent, creativity, to play a significant role in addressing today world’s social issues.
ACT collections, showcased on www.adforum.com/ACT have generated over a million downloads of social advertising and over 350,000 visitors each year. (Free Access)
ACT organizes each year a worldwide tour of the exhibition. By showing the ACT submissions to the international advertising community and general public, ACT highlights the strength of advertising when it is used for good causes and social purpose. ACT collections were already shown in Paris, Cannes, London, Brussels, Barcelona, Warsaw, New York, Seattle, Santiago de Chile, Milan and Beijing.