Association of Strategic Alliance Professionals

The Association of Strategic Alliance Professionals (ASAP) is the leading global professional association dedicated to the formation and practice of strategic alliances. We provide a forum to exchange alliance best practices and resources.

Why ASAP? Many companies’ senior management teams have only vague notions, if any, of the alliance management profession. Too many are not aware that – like accounting and finance, marketing and sales, project management, and IT – alliance management is a sophisticated discipline that requires highly specialized skills as well as an internal and external support structure. Yes, companies increasingly recognize the importance of collaboration. Yes, more and more alliances are being formed. Still, most companies and industries are not yet dedicating the resources required for successful collaboration. Worldwide, more than half of all alliances do not deliver the intended benefits. Thus the companies involved in such collaborations need to take steps to improve their success ratios. Strategic alliance management fosters innovation that maintains competitiveness. It manages the challenges of doing business today while positioning for tomorrow. It fundamentally drives company-wide financial impact. A study of alliances managed by ASAP members demonstrates higher success rates for those governed by ASAP’s strategic alliance management thinking and best practices. Since 1998, the Association of Strategic Alliance Professionals has been the only professional membership association dedicated to alliance formation and management. In fact, ASAP is the only organization that delivers the three imperatives of the burgeoning alliance management profession: n Knowledge and resources – the unique history, leaders and experts, best practices, outcomes, lessons learned, and other critical factors involved in strategic alliance and collaboration management. n Education and professional development – in the art and science of alliance management. n Networking and community – a worldwide network of experienced alliance professionals. Fifty percent of respondents to a PwC survey describe external collaboration as “important” or “