Green Streets Initiative

  • Cambridge

Website

http://www.GoGreenStreets.org

Address

Porter/Davis Square
Cambridge
MA
02140
United States

About Us

Green Streets' mission is to promote healthy and environmentally sustainable transportation practices, thereby making happier, safer, and more livable communities. Our goal is to make our organization sustainable, to deepen our penetration in the Boston area, and to spread our programs to other cities.

Green Streets' signature event is a monthly car-free day called Walk/Ride Days, a recurring celebration of sustainable transportation.

Walk/Ride Days take place on the last Friday of every month, year round, and challenge people individually, and as members of workplaces, schools, and communities, to meet their transportation needs by walking, biking, or using public transportation. Participants are rewarded with in-house incentives (at schools and workplaces), online (by Green Streets), and in the community (by a network of local businesses). By combining specific and easily achieved goals, gentle peer pressure, and a sense of competition and fun, Walk/Ride Days give people positive experiences that lead to immediate and long-term behavior changes.

Walk/Ride Days involve a broad cross section of the population. In the Greater Boston area, more than 160 businesses, community governments, schools, and other groups participate.

On Walk/Ride Days, the number of commuters choosing sustainable transportation increases substantially. Walkers increased by 52%, cyclists by 34%, subway/train riders by 3%, bus riders by 14%, and carpooling by 6% (Tufts Department of Urban and Environmental Policy and Planning study, April 2011).

     In 2011 Walk/Ride Days was expanded and formed our now-annual Corporate Challenge. The creation of the Walk/Ride Day Corporate Challenge heightened awareness and participation exponentially, with thousands of participants checking in each month. The Corporate Challenge invites companies to compete to be the green commuting champion by encouraging their employees to “check-in” on Walk/Ride Days. The sense of competition adds enthusiasm, fun, and commitment. The Corporate Challenge has been a great success in spreading the word and raising awareness.

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