We believe fashion can be a powerful force for change in the world. We also believe that for clothing to be truly beautiful, it needs to benefit more than just its wearer.
We embrace the Triple Bottom Line framework of People, Planet and Prosperity. That is, we believe the true measure of our performance goes beyond the traditional measurement of profit and return on investment to include social and environmental responsibility.
We make certain that all aspects of our company are in keeping with the Triple Bottom Line framework, as the essence of sustainability means holding ourselves accountable for the total impact we have on the world for current and future generations.
Through operating by example, we hope to create widespread, much-needed change, as well as inspire positive action everywhere.