If you’ve ever wondered how to build your personal brand (or why you should even bother) Pricewaterhouse Coopers has created an interactive workbook to help guide you through the process.
While it’s targeted at recent grads, the questions and activities presented are great for anyone interested in personal branding. For example, after exploring and identifying your strengths, they suggest following the 3 C’s—Clarify, Communicate, and Capitalize—to ensure you understand, share, and actively build your expertise. They also include resources on how to reflect your personal brand online and in your job search materials.
What stands out about this resource is that it isn’t about selling yourself; instead, it’s about identifying what makes you unique and finding great opportunities that match.
Download the workbook here. You can also watch videos and learn more about building your personal brand on their website.
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by Allison Jones