Annual Fund Manager

Compensation

Salary range: $90,000-$97,500. Casey Trees offers excellent benefits including health, dental, vision, flexible spending account, paid holidays, paid time off, and retirement plan 403(b).

About Casey Trees

In pursuit of its mission to restore, enhance and protect the tree canopy of the nation’s capital, Casey Trees (CT) delivers a broad base of programs and services to the DC Metro area. The organization plants more than 6,500 trees each year grown at our own nursery; cares and maintains those trees; conserves greenspace; conducts school and community-based youth STEM programming; and advocates for stronger policies and laws to preserve trees across the area. Casey Trees emphasizes innovative solutions and working with diverse partners to advance and promote tree canopy solutions that meet the needs of the communities that we serve.

Summary

The Annual Fund Manager will drive Casey Trees' individual giving program, with primary responsibility for growing our base of annual donors and increasing retention rates. This position will develop and implement strategies to cultivate relationships with donors, create compelling fundraising communications, and manage our annual giving campaigns. This is a new position at CT, projected to manage and supervise additional development professionals. The ideal candidate will be passionate about urban forestry and environmental conservation, with proven experience in fundraising from individuals and individual donor relations.

Essential Functions:

Annual Fund Strategy & Implementation (40%)

• Develop and execute a comprehensive annual giving strategy to increase donor acquisition, retention, and upgrade rates
• Manage multiple annual giving campaigns, including spring, summer, and year-end appeals
• Manage and grow a monthly giving program to establish a reliable revenue stream
• Design and administer a mid-level donor program
• Track, analyze, and report on annual fund performance metrics

Donor Stewardship & Cultivation (20%)

• Develop and maintain relationships with donors through personalized communications
• Create donor journeys that move supporters through the pipeline toward increased engagement
• Implement strategic, targeted stewardship activities for various donor segments
• Collaborate with the events team to ensure annual fund donors are appropriately engaged in organizational activities
• Conduct donor prospect research to identify potential major gift donors

Communications & Marketing (20%)

• Craft compelling fundraising appeals and donor communications across multiple channels
• Collaborate with the Communications team to develop donor-centric content for newsletters, website, and social media
• Ensure consistent messaging across all fundraising materials
• Coordinate with the marketing team to develop donor recognition materials

Database Management (10%)

• Oversee donor database management and ensure data integrity
• Generate regular reports on fundraising activities, donor trends, and campaign results
• Utilize database analytics to inform fundraising strategies and donor segmentation

Administrative & Team Collaboration (10%)

• Manage annual fund budget and track expenses
• Collaborate with Development team members on cross-functional projects
• Participate in Development team meetings and organizational planning
• Stay current on fundraising best practices and industry trends

Supervisory Responsibilities

The incumbent has no direct reports.

Working Conditions

The incumbent works primarily in an office. Must be able to use equipment such as :

• Computers/Printer/Copier/Telephone/Smartphones/Tablets, etc. (not an exclusive list)

Physical Demands:

• All CT employees may engage in volunteer tree planting and related activities and events in outdoor environments. The incumbent may at times work outside, in the heat, cold and inclement weather and must have suitable clothing. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions in accordance with the Americans with Disabilities Act.
• While performing the duties of this job, the incumbent is regularly required to talk, hear, stand; walk; use hands to handle or feel; and reach with hands and arms. The incumbent is occasionally required to lift and/or move up to 25 pounds, lift files, open filing cabinets, bend or stand on a stool, etc.

Position Type/Expected Hours of Work

This is a full-time, exempt position, averaging 40 hours a week. The incumbent must be able and willing to work evenings, weekends, and extended hours when needed, especially during peak campaign seasons. This position requires and prioritizes in person components in CT’s office environment, in the field, and between CT sites.

Travel

The incumbent must have the ability to travel to donor meetings and events. Travel is primarily local to the greater Washington, DC metro area including daily travel to Casey Tree Farm in Berryville, VA. Some out of the area travel and overnights may be expected.

Required Qualifications

• Bachelor's degree in a relevant field
• 3-5 years of experience in nonprofit fundraising, with a focus on annual giving
• Proven success in designing and implementing annual fund campaigns
• Experience with donor database management (Salesforce & Classy preferred)
• Excellent written and verbal communication skills
• Strong analytical skills and attention to detail
• Ability to manage multiple projects simultaneously in a fast-paced environment
• Proficiency with Microsoft Office suite

Preferred Qualifications

• Experience with environmental or conservation organizations
• Knowledge of the Washington, DC philanthropic community
• Experience with digital fundraising platforms and strategies

Equal Employment Opportunity Policy

Casey Trees is proud to be an Equal Opportunity Employer.