Digital Content Manager

JOB TITLE: Digital Content Manager (Program Manager-level)

DEPARTMENT: External Affairs

REPORTS TO: Director of Marketing and Communications

FLSA: Exempt

SALARY RANGE: $66,560 - 80,000

About the Center

The Center for New York City Neighborhoods, Inc. (the “Center”) is a not-for-profit that promotes and protects affordable homeownership so middle- and working-class families can build strong, thriving communities. We meet the diverse needs of homeowners by offering free, high-quality housing counseling and services, coordinating a network of service providers across the city, and providing free or low-cost loans for homeownership.

Through its work, the Center supports and expands homeownership across New York by developing programs that focus on underserved communities. We have successfully delivered over $500 million to homeowners in several state-wide interventions, in response to physical, financial, and health crises, working with both the city and state to expand protections for New Yorkers. By helping homeowners individually and systematically, the Center achieves lasting change. To date, the Center, together with its partners, has helped more than 250,000 low- and moderate-income (LMI) families with a median annual income of $46,000 keep their homes and gain financial stability, preserving over $10 billion in neighborhood property value across New York.

Position Summary

The Digital Content Manager, reporting to the Director of Marketing and Communications (MarComms), is responsible for creating and managing all digital content, including developing messaging and collateral that reaches our target populations, automation of workflows, daily management of social media platforms, maintaining social media strategy, and brand management across platforms. This role will liaise across our programs and teams, creating content that uplifts new and exciting work and timely messages to our core audiences across the city and state. The manager will ensure our key messages reach homeowners in need and other critical audiences, that our messages are clear, concise, and easily understandable, and empower homeowners and small property owners to find the resources they need to protect themselves and their homes. The Manager will coordinate digital storytelling at the Center, documenting success stories and building up a bank of usable content across mediums and campaigns. Finally, they will ensure our content is crisp and updated across Center sites and related materials.

Key Responsibilities:

• Create digital assets, graphic designs, and content that connects with and speaks to our core constituencies of homeowners, policymakers, funders, community partners, and more
• Oversee and manage concurrent production projects involving the Center and team members across written materials, blogs, videos, and multimedia
• Script and conduct interviews for storytelling across channels
• Create and execute strategies for social media and other MarComms needs
• Partner with vendors to manage paid and organic social media campaigns
• Maintain social media editorial calendar, in collaboration with the Marketing and Communications Director
• Produce compelling content to engage our audiences across digital platforms, while staying up to date on new social media trends for nonprofits and the public sector
  • Manage the Center’s social media channels (addressing comments, coming up with relevant content, looking through recent news to align social media messaging)
  • Develop monthly reports to inform leadership of key performance indicators
• Manage content on the Center’s website
• Collaborate with HR to regularly update content on all websites under the Center (including staff bios, photos, team member names, program info, and network partner info)
  • Develop a larger content strategy to inform digital content
  • Write or curate Center blog content, as needed
• Develop content for our storytelling library, working with vendors and homeowners directly to uplift and document stories and successes in line with MarComms needs
• Manage digital marketing campaigns and associated vendors, in collaboration with the Marketing Director and Deputy Director, to meet marketing and programmatic goals
• Participate in collecting and updating MarComms metrics by tracking engagement KPIs, using Google Analytics, Facebook Insights, and other tools as needed
• Assist in the development of content for publications, speaking engagements, and events, including the Center’s annual conference, reports, internal, programmatic, and external-facing materials to inform and engage stakeholders.
• Help identify tactics for reaching our core audiences through print, digital, video, and other media
• Help craft core messages to drive engagement of programs in coordination with stakeholders
• Create and execute paid and organic social media campaigns, in collaboration with the MarComms Director and Deputy Director

Skills & Qualifications:

• Bachelor’s degree or equivalent work experience
• Strong motion graphics experience
• Expert understanding of social media page management, social listening, and their use in non-profits
• Excellent written and verbal communication skills, and ability to present to diverse audiences, specifically racially, ethnically, and socioeconomically diverse communities
• Knowledge of the field of affordable homeownership is strongly preferred; dedication to and experience with issues affecting New York City homeowners and communities of color is a significant plus.
• Ability to tailor messages for different audiences and platforms
• Excellent story conceptualization skills, which includes ideation and storyboard development
• Strong visual storytelling experience and exemplary understanding of how to develop narratives through the integration of visual aesthetics and sound
• Expert understanding of content pre- and post-production processes
• Lived experience or experience working directly with people from diverse racial, ethnic, and socioeconomic backgrounds
• Ability to adjust communication style to fit multiple cultural environments
• Technical and operational experience in digital cameras
• Passion for new media and trends in communications
• Proficiency in Adobe Creative Suite (Premiere, After Effects, Media Encoder, Illustrator, Photoshop, and Lightroom)
• Proficiency with Google Suite, along with Microsoft Word, Excel, PowerPoint, Outlook, and other standard office tools required
• Journalism or filmmaking experience is preferred

Preferred Behavioral Strengths:

• Demonstrate Ownership by showing initiative, acting conscientiously, and putting team results above individual accomplishments
• Demonstrate Growth Mindset through resilience (rebounding and learning from challenges, setbacks, and failures), engaging in expansive thinking (constantly exploring new ideas, strategies, and resources to solve problems), and showing curiosity (eager to get to the bottom of things and understand the "why" behind them)
• Works collaboratively by demonstrating the ability to work in teams, exhibiting emotional intelligence (emotionally self-regulating and empathetic in relating to others), and having positive energy (everyone's outlook and attitude improves when you are present)

Salary

We offer a competitive salary and a comprehensive benefits package.

Application

To apply for this position, please submit your cover letter with salary requirements and resume through our website. Only those candidates selected for an interview will be contacted. Applicant review will continue until the position is filled.

The Center strongly encourages Section 3 residents to participate in this hiring effort. Information to determine if you are a Section 3 resident can be obtained by contacting careers@cnycn.org.

Persons requiring reasonable accommodation to participate in this hiring effort are requested to contact: careers@cnycn.org.

We thank you for your interest in career opportunities with the Center for NYC Neighborhoods.

The Center for NYC Neighborhoods is an equal opportunity employer. We recruit, hire, upgrade, train, and promote for all positions and job classifications without regard to race, color, religion, creed, gender, national origin, age, physical or mental disability, marital, veteran or disabled veteran status, sexual orientation, or any other status as a member of any other legally protected group or activity.

To learn more, visit cnycn.org