RFP: Graphic Design Vendor

MOVEON REQUEST FOR PROPOSALS (Independent contractors and firms)

MoveOn Overview:

MoveOn is the largest rapid response political campaigning organization in the United States. We wield independent political power by bringing millions together to take action and mobilize for a just society where everyone can thrive.

For more than a generation, MoveOn has been the homebase for millions of people who refuse to accept the status quo and are moved to take action for progress. We have consistently been a bulwark against the radical right, channeling our voices to end wars, protect democracy, and advance justice for all.

Project title: Graphic Design Vendor

Project begins: Sept, 2025

Project length: 1 year contract. Any hours given in a scope of work are an estimate and MoveOn does not guarantee a specific number of hours to its contractors.

Project Overview: The graphic design firm will brainstorm, collaborate on, and design digital graphic assets for MoveOn on an as-needed basis.

RFP submission date: Please submit to proposals@moveon.org by August 1, 2025 and put Graphic Design Vendor in the subject line.

Scope of work:

• Collaborate with the entire MoveOn organization to design visually compelling digital graphics for multiple departments with an equity lens (including, but not limited to, social & comms, fundraising & ads, website, and merchandise)
• Design and create digital graphic assets for MoveOn at scale, capable of providing at least 140 design hours/month and of creating 200-300 digital assets in a given year
• Assist with content strategy, copywriting, and creative concepting of graphics and assets
• Design impactful, shareable social graphics for MoveOn’s various social media platforms at MoveOn’s request (Facebook, Instagram, X/Twitter, Threads, BlueSky)
• Collaborate with MoveOn to develop visually appealing and impactful digital ad campaigns
• Design graphics for real-world applications (billboards, placards, printed banners, merchandise such as t-shirts, tote bags, stickers, etc)
• Be available for rapid response graphic design efforts, in as little as 6 hours, as needed, within regular working hours.
• Incorporate multiple rounds of feedback from stakeholders into designs and consistently communicate throughout the process
• Interpret and adhere to MoveOn branding principles while finding ways to keep content fresh and creative
• Coordinate with printers and other vendors, as needed
• Stay up to date on current design trends along with social media and pop culture trends
• Create unique branding designs for long-term campaigns that are effective across various branded pieces and placements (for example, a branded ice cream truck and related signage, napkins, ice cream cartons, social media and web graphics,etc.)

Works closely with: The graphic design firm will work closely with the Social & Content Team, the Campaigns Team, and the Digital Ads team. Their main point of contact will be with the Content Director.

Proposal submissions: Please submit a resume and a proposal which includes the following information below:

Background: Name and contact information, and describe your team.

Experience: Tell us about your firm’s relevant experience. A pitch deck may be submitted in lieu of this section.

Approach: In two pages or less, please tell us how you would approach the above scope of work. In addition, please submit work samples for the 3 assignments described here.

Equity: Please explain whether and how your firm has advanced the values of equity, diversity, and inclusion within the firm, and state how that is reflected in the leadership ownership, and work of the firm. Please share how you will center equity in your work for this project.

Location: RFP is open to individuals/firms based in the contiguous U.S.

Cost and availability: Include an estimate for yearly rate or project rate in your proposal and any limitations on your availability.

References: Past or current clients (3) that MoveOn may reach out to as references, with contact info.

Most-favorable terms:

• MoveOn reserves the right to make an award without further discussion of the proposal submitted. Therefore, the proposal should be submitted initially on the most favorable terms that the vendor could propose. There will be no best-and-final-offer procedure. MoveOn does reserve the right to contact a vendor for clarification of its proposal.
• The vendor should be prepared to accept this request for proposal for incorporation into a contract resulting from this request for proposal. Contract negotiations may incorporate some or the vendor’s entire proposal. It is understood that the proposal will become a part of the official procurement file on this matter without obligation to MoveOn.

No obligation to contract

This request for proposal does not obligate MoveOn to contract for services specified herein.

Rejection of proposals

MoveOn reserves the right at its sole discretion to reject any and all proposals received without penalty and not to issue a contract as a result of this request for proposal.

Nondiscrimination

The vendor will adopt and disseminate a policy that the vendor, in employment, recruitment, selection, compensation, benefits, promotion, demotion, layoff, termination, and all other terms and conditions of employment will not discriminate on the basis of race, color, creed, age, sex, national origin, ethnic identity, physical or mental disability, veteran status, marital status, economic status, religion, sexual orientation, gender identity, or any other legally protected basis.