Communications and Development Coordinator

Planting Seeds Intenational

Planting Seeds is a team of Guatemalans, Canadians, and U.S. Americans working together to improve the landscape of education and community development across Guatemala. Planting Seeds works to provide high-quality comprehensive education, teacher training, and community and family development programs for low-income families across Guatemala.

The Philosophy of all of our programs centers around love: for one’s self and for others, our families, our communities, and our world.

We implement our accredited teaching methodology in 13 pre-schools and are looking to grow our methodology across the country. We accompany our preschools with necessary family strengthening programs and collaborative strategies to best meet the needs of the communities we work in. We also operate a community center in Zone 3 of Guatemala City led by community facilitators, open from 7am-9pm daily.

Communications and Development Officer

We are seeking an individual who is passionate about creating educational opportunities for children and families throughout the country. The Communications Coordinator plays a key role in advancing PSI’s mission by creating the outreach strategy for PSI and developing compelling content to engage donors, partners, media, and the public. They are responsible for managing external communications, enhancing the organization’s brand visibility, and supporting advocacy and fundraising campaigns. The ideal candidate is a strong writer and storyteller, skilled in digital communications, media engagement, and content creation.

The coordinator will also support with exchange teams visiting Guatemala and Friends circles. Additionally, this person will provide support in grant writing, support our Friends Circles with the development of their initiatives, supervise and develop our photo portfolio, and contribute to the overall success of our communication efforts.

Responsibilities:

Social Media: Manage the organization's social media presence across various platforms. Create engaging bilingual content, schedule posts, monitor trends, and respond to comments or inquiries. Use social media analytics tools to track and optimize campaign performance and present results on a monthly basis.

Story Bank and Newsletters: Collect, curate, and maintain a repository of impactful stories, testimonials, and case studies. Utilize these stories to create compelling content for newsletters, press releases, and other communication materials.

Email Marketing and Mailchimp Upkeep: Design and implement email marketing campaigns to reach targeted audiences both internally and externally. Create visually appealing email templates, segment subscriber lists, schedule and send emails, and analyze campaign performance metrics. Maintain the organization's Mailchimp account and manage subscriber databases.

Fundraising Campaigns: Develop and execute fundraising campaigns during the year (Spring Campaign, Giving Tuesday). This includes planning, coordinating, and monitoring campaign activities to ensure effective messaging and engagement with the target audience.

Website Admin: Maintain and update the organization's website content, ensuring it remains accurate, engaging, and user-friendly. Monitor website analytics and optimize performance for search engine visibility.

Photo Portafolio: Oversee the organization's photographic memory, ensuring consistent visual quality and adherence to brand guidelines. Provide guidance to photographers, coordinate photoshoots for events or campaigns, and manage the organization's photo library.

Friends Circle Support: Ensure that the organization's support network has the materials they need for their international events. Facilitate meaningful communication between the organization and its supporters.

Exchange Teams: Responsible for recruitment, logistics and hosting of exchange teams, change for change and zoompal programs

Videography: Plan, film, and edit videos to support communication initiatives. Develop creative concepts and storyboards, conduct interviews, capture events, and produce high-quality video content for various platforms. Ensure adherence to brand guidelines and promote the organization's mission through visual storytelling.

Support with Development Team Needs: Assist in the Development of the Fundraising Strategy, Donor Management and Grant Writing when necessary.

Requirements:

• Demonstrated commitment to the mission and values of early childhood education and community development.
• Resides in Guatemala, close to San Lucas, Antigua or Guatemala City (preferably Guatemalan)
• Excellent written and verbal communication skills.
• Fluency in english and spanish
• Strong interpersonal skills
• Graphic design skills
• Proficiency in social media management and analytics tools.
• Experience in content creation, including writing, editing, and video production
• Familiarity with email marketing platforms like Mailchimp
• Experience with CRM systems
• Strong organizational skills and attention to detail
• Ability to work independently and collaboratively
• Basic photography skills and familiarity with photo editing software
• Preferred knowledge of website content management systems and basic HTML/CSS
• Bachelor's degree in Communications, Marketing, Journalism, International Development, Social Sciences or a related field.

Qualifications:

• Bachelor's degree in a relevant field (e.g., Non-profit Management, International Development, Communications, Marketing). Master's degree preferred.
• 2 years of progressively responsible experience in non-profit fundraising and development, with demonstrated success in cultivating donors.
• Proven experience in developing and implementing successful fundraising strategies
• Strong interpersonal and relationship-building skills, with the ability to effectively engage with diverse stakeholders.
• Excellent organizational and project management skills, with the ability to manage multiple priorities and meet deadlines.
• Experience working in Guatemala or a similar cultural context is highly desirable.
• Ability to work independently and as part of a team.
• Strong ethical standards and a commitment to donor confidentiality.