Marketing & Communications Coordinator

JOB OVERVIEW

The Marketing & Communications Coordinator helps advance the organization’s marketing activities, including email marketing, social media engagement, website administration, events calendar coordination, metrics gathering and special initiatives. The position reports into the Marketing & Communications Manager.

ESSENTIAL JOB FUNCTIONS / KEY JOB OUTCOMES

• Support the team and collaborate with colleagues to develop and execute digital marketing initiatives that increase visibility and build audience engagement with the Alliance
• Assist in the development and execution of high-quality email content and production of email marketing campaigns to a range of audiences that connect with the Alliance
• Maintain and support all aspects of the organization’s website, including ensuring that all content is up to date and accurate on subpages throughout the site; field and help facilitate responses to requests from colleagues to add or amend content and post alerts
• Manage events collection process, coordinating with colleagues to ensure accuracy of content on the Alliance website event calendar
• Collaborate with Manager on building a robust and active social media strategy which continuously promotes the work and activities of the Alliance, including designing and executing daily social postings that engage viewers and followers, and creates buzz for Alliance initiatives
• Monitor and engage with the online community for Alliance social media channels including Facebook, LinkedIn, Twitter, Instagram and other sites
• Track key marketing performance indicators and metrics to help the team make informed decision about the impact and future planning of e marketing and communications activities, including website traffic and SEO, social media and email marketing metrics
• Coordinate marketing request submissions from colleagues through the department's project management software

Performs other job-related duties and functions as assigned