Search
Nonprofit
Digital Director
Details
Description
Position Overview:
The Institute for Middle East Understanding (IMEU) is seeking a strategic and experienced Digital Director to lead digital campaigning for its Policy Project. The Digital Director will design and execute digital programs that mobilize public support and apply grassroots pressure on elected officials to advance Palestinian rights. The ideal candidate will have experience building voter profiles, running text-based persuasion campaigns, and using digital tools to influence congressional voting behavior and elect aligned candidates to office. This role focuses on email and SMS-based campaigns, supporter mobilization, and data-driven advocacy infrastructure.
Key Areas of Accountability
Strategic Digital Campaign Development
- Design and implement digital advocacy strategies aligned with the Policy Project’s legislative and electoral goals.
- Translate policy demands and electoral priorities into compelling, action-driven digital campaigns.
- Integrate digital tactics to pressure elected officials and support the election of congressional candidates aligned with Palestinian rights.
Email and SMS Campaigns for Mobilization and Persuasion
- Manage the organization’s email program to drive education, engagement, and direct advocacy actions.
- Develop and execute peer-to-peer and broadcast text messaging campaigns aimed at persuasion, GOTV, and pressure targeting.
- Craft segmented messaging that reaches voters, constituents, and activists with high-impact, relevant calls-to-action.
- Lead message testing and experimentation in SMS/email to improve outreach and mobilization effectiveness.
Voter Profiling, Data Strategy, and List Growth
- Build and analyze detailed voter and supporter profiles to inform targeting, segmentation, and personalization.
- Oversee list-building and acquisition strategies to grow a diverse, engaged national base of over 1 million supporters.
- Manage CRM systems (e.g., Action Network, EveryAction, or Salesforce), ensuring clean data, effective targeting, and strong deliverability.
- Coordinate with policy and organizing teams to match voter data with strategic congressional districts and legislative priorities.
Digital Infrastructure and Innovation
- Build scalable digital infrastructure to support distributed organizing and rapid-response campaigns.
- Identify and deploy new tools and platforms for voter targeting, digital organizing, and congressional outreach.
- Track and report on digital performance using analytics dashboards to drive continuous improvement and campaign agility.
Qualifications
- 7+ years of experience in digital campaigning, with at least 3 years in a leadership or director-level role.
- Direct experience with congressional issue advocacy and digital electoral campaigns.
- Proven ability to design and execute SMS-based persuasion and mobilization campaigns.
- Experience building voter or supporter profiles using voter files, analytics platforms, or digital targeting tools.
- Demonstrated success using email and SMS tools to move congressional voting behavior and mobilize grassroots pressure.
- Familiarity with CRMs and advocacy platforms (e.g., Action Network, EveryAction, Scale to Win, or similar).
Skills and Attributes
- Strategic thinker and digital tactician with fluency in using technology to shift political outcomes.
- Strong writing and message development skills, especially for rapid-response and action-driven outreach.
- Data-literate and analytical; able to use testing, segmentation, and targeting to refine digital strategy.
- Skilled in campaign planning, cross-functional collaboration, and managing multiple moving parts.
- Deep alignment with IMEU’s mission and values, including a commitment to justice and Palestinian human rights.
- Adaptable, proactive, and energized by work in fast-paced and high-stakes advocacy environments.
Position Overview:
The Institute for Middle East Understanding (IMEU) is seeking a strategic and experienced Digital Director to lead digital campaigning for its Policy Project. The Digital Director will design and execute digital programs that mobilize public support and apply grassroots pressure on elected officials to advance Palestinian rights. The ideal candidate will have experience building voter profiles, running text-based persuasion campaigns, and using digital tools to influence congressional voting behavior and elect aligned candidates to office. This role focuses on email and SMS-based campaigns, supporter mobilization, and data-driven advocacy infrastructure.
Key Areas of Accountability
Strategic Digital Campaign Development
- Design and implement digital advocacy strategies aligned with the Policy Project’s legislative and electoral goals.
- Translate policy demands and electoral priorities into compelling…
Benefits
We offer excellent benefits, including generous vacation and leave, an employer-hosted 401(k), 100% employer-covered health, dental, and vision insurance for the employee, generous paid parental leave, and other benefits consistent with the Employee Handbook.
We offer excellent benefits, including generous vacation and leave, an employer-hosted 401(k), 100% employer-covered health, dental, and vision insurance for the employee, generous paid parental leave, and other benefits consistent with the Employee Handbook.
Location
Associated Location
How to Apply
Interested candidates should submit their application via the BeApplied link. Applications sent via email instead of BeApplied will not be considered. If you need assistance to complete the application, please email careers@imeu.org.
We review applications on a rolling basis and will contact qualified candidates for interviews. Thank you for your interest in joining the IMEU Policy Project team!
Equal Employment Opportunity
Equal employment opportunity and having a diverse staff are fundamental principles at the IMEU Policy Project, and as such, we are committed to creating a diverse and multicultural work environment. We strongly encourage and seek applications from women, people of color, and bilingual and bicultural individuals, as well as members of the lesbian, gay, bisexual, and transgender communities. We are committed to providing equal employment opportunities to all employees and applicants without regard to race (including traits historically associated with race), ethnicity, religion, color, sex (including childbirth, breastfeeding, and related medical conditions), gender, gender identity or expression, sexual orientation, national origin, ancestry, citizenship status, uniform service member and veteran status, marital status, pregnancy, age, protected medical condition, genetic information, disability, or any other protected status in accordance with all applicable federal, state, and local laws.
This policy extends to all aspects of our employment practices, including, but not limited to, recruiting, hiring, discipline, termination, promotions, transfers, compensation, benefits, training, leaves of absence, and other terms and conditions of employment.
The IMEU Policy Project is committed to complying with all laws protecting qualified individuals with disabilities, as well as employees’ religious beliefs and practices. This policy extends to all aspects of our employment practices, including, but not limited to, recruiting, hiring, discipline, termination, promotions, transfers, compensation, benefits, training, leaves of absence, and other terms and conditions of employment. The IMEU Policy Project will provide a reasonable accommodation for any known physical or mental disability of a qualified individual and/or employees’ religious beliefs and practices, as required by law.
If you require an accommodation, please notify Human Resources. Once the IMEU Policy Project is aware of the need for an accommodation, it will engage in an interactive process to identify possible accommodations.
Interested candidates should submit their application via the BeApplied link. Applications sent via email instead of BeApplied will not be considered. If you need assistance to…
