RECRUITMENT AND OUTREACH COORDINATOR

RECRUITMENT AND OUTREACH COORDINATOR

About The Care Center:

The Care Center is a comprehensive and transformative educational program located in Holyoke, Massachusetts. Our mission is to provide opportunities for young mothers and all women facing systemic barriers to resume their education and acquire the education, resources, and skills for lifelong growth, wellness, and economic stability. We offer three integrated programs. Our award-winning high school-level program pairs HiSET (GED) preparation with athletics, art, poetry, and small classes. Our highly supportive part-time college courses provide continuous opportunities for women to begin or resume their studies. Our in-house college program, Bard Microcollege Holyoke, provides a supportive environment to earn an associate’s degree. To remove barriers to success, we provide comprehensive support services including childcare, healthcare, transportation, food, counseling, and housing resources.

Position Summary:

The Recruitment and Outreach Coordinator is responsible for increasing student enrollment across all programs by building partnerships, deepening community engagement, and identifying high-impact recruitment opportunities. This role is ideal for someone who is committed to social justice and educational equity, has strong marketing and communication skills, and is strategic and passionate about building partnerships that increase organizational visibility and connect more women to life-changing programs.

Key Responsibilities:

Outreach and Recruitment

• Design and implement outreach strategies to recruit students for all programs (HiSET, part-time college, Bard).
• Identify and build relationships with referral sources (schools, clinics, social service agencies, shelters, community centers, etc.).
• Identify and attend relevant community events, festivals, resource fairs, and networking opportunities, working closely with program staff and interns, as appropriate.
• Conduct community presentations, classroom visits, tabling events, and one-on-one outreach to prospective students and referral partners.
• Develop and maintain a calendar of recruitment events, information sessions, and key enrollment periods.
• Raise program visibility by researching and recommending sponsorship, community advertisements, and local engagement opportunities such as co-hosting events, workshops, and information sessions.

Design and Brand Engagement

• Support basic graphic design needs (e.g., flyers, posters, branded products, advertisements), working with consultants when needed.
• Manage the creation, organization, and distribution of outreach materials—including print, digital assets, and swag.
• Work with other team members to promote programs via social media, email, website, newsletters, and through outreach materials.
• Ensure consistent brand presence and messaging across outreach and recruitment materials and platforms.

Data & Reporting

• Track partnership touchpoints and evaluate referral outcomes.
• Track outreach activities and analyze recruitment metrics.
• Provide regular updates on outreach efforts, partnerships, and student recruitment trends.

Qualifications and Skills:

• Believes deeply in The Care Center’s mission and values, and is committed to supporting the communities The Care Center serves.
• A bachelor’s degree or equivalent experience gained through work, training, or lived expertise.
• A minimum of 5 years of direct experience in outreach, recruitment, and community engagement.
• Skilled at developing culturally responsive outreach and partnership strategies that engage diverse communities.
• Highly organized with the ability to manage multiple projects, calendars, and deadlines efficiently.
• Comfortable with public speaking and facilitating conversations with a diverse range of stakeholders.
• Graphic design skills and experience developing outreach materials and products.
• Experienced with graphic design platforms (e.g., Canva, Adobe Creative Suite) and/or managing creative consultants.
• Familiarity with the local community and key referral networks is highly desirable.
• Strong interpersonal and communication skills, including collaboration across all Care Center programs.
• Valid driver’s license and access to a reliable vehicle required.
• Spanish fluency is strongly preferred.

Hours and Location

The Care Center is located at 247 Cabot Street in Holyoke. This is a full-time exempt position for 35 hours per week. General work hours are 8:30am-3:30pm at The Care Center, with the ability to work occasional evenings and weekends as needed.

Compensation and Benefits

The salary for this position is $65,000 per year. Benefits include 19 vacation days; 12 sick days; office closures the first week of July and between Christmas and New Years; 12 paid holidays; 70% of health insurance; 100% of life and disability insurance; and a 401(k) direct employer contribution and employee match.

To Apply

Please submit your application to employment@carecenterholyoke.org along with a brief cover letter stating why you are interested in working for The Care Center and why you are confident that you would be a great fit for this job. Applications will be reviewed on a rolling basis and those without cover letters will not be considered.

Notice of Inclusion

Diversity and inclusion are crucial to our mission and we are committed to cultivating a team that reflects the communities we serve. As an Equal Opportunity Employer The Care Center does not discriminate on the basis of an individual's sex, age, race, color, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, accessibility needs, citizenship, veteran or military status and other personal characteristics protected by law. As such, The Care Center strongly encourages people from marginalized communities to apply, recognizing and respecting that diverse perspectives and experiences are valuable to our team and essential to achieving our mission.