Communications & Marketing Manager

The LoveYourBrain Foundation is a US-based nonprofit that improves the mental, physical, and social well-being of people affected by traumatic brain injury (TBI). Since 2014, we’ve been pioneering the use of mindfulness, yoga, psychoeducation, nutrition, and community-building programs for healing, advancing the science behind our holistic approach in clinical and community-based settings, and re-imagining how people can actively participate in their healing. We also conduct extensive outreach with clinical, advocacy, and community-based stakeholders to raise awareness about the benefits of mindfulness and social connection for brain injury. This is an exciting time for our organization--we’ve recently reached our 10-year anniversary, refined our strategic vision, and our Executive Director was recently recognized as a Top Ten CNN Hero (see video segment here).

The Communications and Social Media Manager works closely with the Director of Communications and Marketing to execute our communications and marketing strategy. A majority of their time will be spent spearheading content creation and campaign management, followed by strategic analysis around UX/UI, audience engagement, messaging, and continuous improvement across systems. The role will be essential to elevating our voice, expanding our reach, and telling the powerful stories that fuel our mission. This role must have demonstrated expertise in digital marketing (email, social media (accounts 35k+), Ads), content creation (photos, videos, copywriting), and website management. You’ll work dynamically across LYB’s departments and interact with multiple audiences—from program participants and donors to partners—to ensure consistent, mission-aligned communication across platforms. This candidate must have strong writing skills, be exceptionally organized, and have a creative flair for storytelling. The candidate should be deeply passionate about improving well-being among people affected by brain injury.

LoveYourBrain recognizes that traumatic brain injury (TBI), caregiving, and the systems we work within—particularly healthcare, yoga, and wellness—often fail to adequately serve the most marginalized in our society. These systems have historically excluded or underserved BIPOC, LGBTQIA+ individuals, women, non-binary people, people with disabilities, and others with intersecting marginalized identities. We seek to shift this narrative and believe these communities must be centered in the work we do. Therefore, we strongly encourage applications from people with these identities or who are members of other marginalized communities. If you share LoveYourBrain’s values of being real, compassionate, inclusive, fun, and curious, we’d love to speak with you. The LYB community believes in respect for all people and the planet. We embrace and strive for a community that values differences and prioritizes equity. Regardless of how you identify, or how the world sees you, please feel welcome to apply and join our community.

Essential duties and responsibilities:

Strategy

• Work closely with the Dir Comms & Marketing to create and execute effective communication plans, including determining key messages for priority audiences, tailoring content for each communication channel, and identifying opportunities for increasing visibility through earned media
• Create and execute annual calendar for email marketing and social media

Content Creation and Digital Engagement

• Produce and manage digital campaigns around program launches, giving days, awareness months, and more
• Write and edit compelling content for program and fundraising campaigns, social media posts, website, press releases, etc.
• Manage photoshoots by contributing to mood boards, shot lists, participants, and post-production
• Track and analyze the effectiveness of communication campaigns and initiatives to inform data-driven decisions for future communication strategies
• Create graphics, videos, and photo-based content suitable to different channels (social, web, email, ads)
• Manage media to ensure assets are logically organized and easy to access

Website & Email Marketing

• Maintain and update LoveYourBrain’s website to maximize information communication and acquisition with members and the community at large; collaborate with designers or developers for major updates
• Manage email marketing through Campaign Monitor platform; execute and innovate segmentation strategy; manage and optimize subscriber journeys/automations; maintain list hygiene

Social Media Strategy & Management

• Collaborate on growing and managing LYB’s presence on Facebook, Instagram, LinkedIn, YouTube, X, and emerging platforms
• Track trends, iterate platform-specific content strategies, and respond to audience engagement
• Research and foster relationships with aligned accounts, sharing and developing collaborative content to support growth goals
• Monitor analytics, generate reports, and use insights to continuously optimize engagement and growth

Media and Public Relations

• Establish and maintain relationships with key stakeholders, including media outlets, journalists, industry influencers, and community leaders.
• Identify grassroots awareness opportunities and perform necessary research to achieve those goals

In addition:

• Opportunity to serve on Equity Team to advance our vision of being a more equitable, anti-racist organization
• Willingness and flexibility to contribute to projects outside of your primary scope of work.

While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed as assigned.

Minimum Requirements:

• At least 4-6 years experience in managing digital communications and marketing for nonprofit programs, preferably involving mindfulness, yoga, or brain health
• Demonstrated expertise with digital tools including Canva, SquareSpace, Campaign Monitor, Meta Business Suite
• Strong experience managing social media accounts with 35k+ IG followers and 81k+ Facebook
• Ability to independently produce creative content (text, image, and video)
• Basic design, video editing, and photography skills
• Knowledge of Google Analytics, SEO best practices, and email marketing metrics
• Familiarity using AI to refine marketing content and analyze data in support of messaging and campaign performance
• Excellent written communication skills that effectively engages a range of audiences (i.e., people with TBI, health care professionals, media, general public)
• Experience working with Salesforce, Google platform, and Zoom
• Highly-developed organizational skills with a keen attention to detail, and a demonstrated ability to effectively prioritize tasks and meet deadlines
• Bachelor’s degree (or equivalent)

Qualifications and skills strongly preferred:

• A depth of understanding and/or teaching experience in trauma-informed settings with a yoga and/or mindfulness focus

Physical Requirements:

• Travel in the US and Canada (by air and car) once every 2-4 months (must have license, passport)
• Ability to move equipment during photoshoots
• Drive a car

Work Environment:

• Ability to effectively work remotely
• Ability to work on a computer for up to 8 hours per day
• Ability to talk over the phone or video conferencing (multiple times a day)
• Ability to work over weekends (occasionally)

LoveYourBrain is committed to providing reasonable accommodations for qualified individuals. If you need a reasonable accommodation for any part of the employment process, please email us at hiring@loveyourbrain.com and let us know. LoveYourBrain is an Equal Opportunity Employer and actively seeks candidates from diverse backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity or any other factor protected by applicable federal, state, or local laws.

APPLICATION PROCESS:

Please submit to hiring@loveyourbrain.com with the following materials:

1. A cover letter that directly addresses: 1) how you meet the selection criteria and 2) motivations for applying to this position
2. Resume or CV
3. A 1-2 min video (social media reel) of you describing why you’re passionate about this role
4. Writing sample related to program communications or equivalent, and description of your role in producing it
5. Social media content example, and description of your role in producing it

We encourage you to apply as soon as possible as interviews are scheduled on a rolling basis. Potential candidates will be offered a formal interview via videoconference with key LoveYourBrain staff and then a subsequent interview with the Executive Director.