Director of Multimedia Strategy

Position Title: Director of Multimedia Strategy

Reports to: Senior Vice President and Chief Policy Officer Director of Multimedia Strategy

Start Date: As soon as possible

Status: Full Time, Exempt

Location: Hybrid - Washington DC (Hybrid) - 4 days a week in the office

J Street is seeking a Director of Multimedia Strategy to dramatically grow our online presence and impact, spearheading a new program that increases the distribution of J Street’s content creation and promotion via earned and paid channels. The Director will work in close coordination with senior leadership and the broader communications team and build and manage a team of staff and consultants. The Director will oversee the creation and distribution of content across a wide range of platforms and mediums – including vertical videos, livestream interviews, podcasts, social media posts and other digital content, and will also work with the Policy team on the distribution of longform articles. The ideal candidate will be an outstanding digital strategist with proven experience scaling digital content programs, a deep understanding of social media ecosystems, a background in J Street’s issue areas, and the ability to translate complex policy positions into compelling digital content that resonates across audiences.

Key Duties and Responsibilities:

• Develop and execute digital media strategy across an array of platforms and content mediums, defining KPIs and benchmarks while coordinating with senior and communications leadership to align digital initiatives with organizational priorities.
• Oversee the multimedia team and all program operations – including content production, resource management, platform management, selection and oversight of outside vendors, coordination with the communications and other internal teams and external stakeholders, and management of organic and paid amplification programs.
• Lead creative direction for all digital content from ideation to publication – including scripting, producing, and overseeing editorial on videos, concepting and overseeing production of graphics, facilitating creative brainstorming with the multimedia team, maintaining brand consistency and strong authorial voice across channels, developing campaign themes and slogans, coordinating livestream and podcast strategy, and overseeing testing efforts.
• Manage a broad multi-platform distribution program – including building out networks of ideologically aligned influencers, creating digital supporter communities, coordinating collaborations with allied groups and influencers, and orchestrating paid media buys.
• Design and manage a conversion funnel through which viewers of J Street content can become activists and donors, analyzing performance metrics across all platforms at all times to refine strategy and track ROI.

Required Skills/Qualifications:

• At least 7 years of digital media experience, including building and scaling multi-platform digital programs, digital organizing, and managing paid ad spends;
• Experience managing teams and vendor relationships;
• Experience building and managing program budgets;
• Alignment with J Street’s nuanced pro-Israel, pro-peace positioning and messaging;
• Outstanding creative and editorial skills, with a keen ability to boil down complex ideas into digestible, emotional content;
• Experience ideating, writing, producing, and overseeing editing of video content;
• Strong analytical skills, with ability to interpret data and optimize strategy based on metrics;
• Deep understanding of social media platforms, algorithms, and best practices, including how to convert content viewers into activists and donors over time;
• Ability to work in a fast-paced environment and manage multiple priorities simultaneously.

Preferred Skills and Qualifications (Nice to Haves):

• Experience in political advocacy, Jewish communal organizations, and/or progressive movement building;
• Relationships with Jewish, progressive, and/or Democratic influencers/networks;
• Deep familiarity with publishing and growing on Substack;
• Experience managing testing and other forms of message development.

About J Street

J Street organizes pro-Israel, pro-peace, pro-democracy Americans to promote US policies that align with Jewish and democratic values, that help secure the State of Israel as a just, democratic homeland for the Jewish people, and that advance freedom, safety and self-determination for the Palestinian people.

J Street focuses its work in three main areas: (1) Advocating and demonstrating support for pro-Israel, pro-peace, pro-democracy policies in Congress, the media and the Jewish community; (2) Endorsing and raising money for federal candidates who share J Street’s agenda; and (3) Educating the public and raising awareness of the Israeli-Palestinian conflict and the two-state solution.