Senior Content & Creative Manager

Senior Content & Creative Manager

Reports to: Senior Director of Communications

Location: New York City [Hybrid]

Schedule: Full-time, Monday – Friday

Status: Exempt

Who We Are.

WhyHunger believes a world without hunger is possible. We provide critical resources to support grassroots movements and fuel community solutions rooted in social, environmental, racial and economic justice. We are working to end hunger and advance the human right to nutritious food in the U.S. and around the world. Founded in 1975, WhyHunger has been at the forefront of the movement to address the root causes of hunger and build a more just and equitable food system for 50 years. Learn more at WhyHunger.org

The Opportunity.

The Sr. Content & Creative Manager will lead the development and implementation of content that aligns with WhyHunger’s mission, goals, and brand identity. This role requires a strong understanding of WhyHunger’s core audiences and the ability to create compelling content that informs, inspires, and activates stakeholders.

The ideal candidate will have a strong background in creating compelling content, developing content strategies, and managing content workflows, with proven experience bringing creative ideas to life across a variety of media platforms. This is a hands-on role that includes writing, shooting and editing video, designing graphics, and working closely with internal teams and external partners to create high-quality, engaging content.

The Sr. Content & Creative Manager will attend events in the New York City area and travel nationally and internationally to gather stories, conduct interviews, and develop multimedia storytelling assets. They will also coordinate with a network of consultants and vendors to support content production and creative projects. The Sr. Content & Creative Manager reports to the Sr. Director of Communications, collaborates with the Sr. Communications & Strategy Manager to integrate content into larger strategies and campaigns, and supervises a full-time Storytelling Consultant.

Key Responsibilities.

Strategy and Leadership:

• Lead the development and execution of content strategies that align with WhyHunger’s mission, goals, and brand identity.
• Manage a diverse network of consultants, vendors, and internal resources to deliver high-impact content across digital, video, print, and other platforms to support strategic goals and brand identity.
• Collaborate closely with Sr. Communications & Strategy Manager to define and achieve content goals for major events, campaigns, and communications initiatives.
• Contribute to the shaping and maintenance of the organizational voice, messaging and brand identity.
• Effectively supervise the full-time Storytelling Consultant, fostering a collaborative and unified team environment.

Content Development and Management:

• Lead the development and execution of WhyHunger’s multimedia content.
• Maintain WhyHunger’s editorial calendar and workflow, ensuring collaboration across teams and timely delivery of content.
• Lead the creation of diverse media and content projects, including digital, video, podcasts, publications, print, graphics, social media content, and immersive experiences.
• Oversee the design and visual impact of marketing materials and publications, ensuring adherence to brand guidelines and effective design principles.
• Collaborate with external partners and brands on joint content initiatives.
• Effectively manage the digital media library and ensure staff have adequate training to utilize it.
• Ensure all content is fully aligned with WhyHunger’s brand guidelines and identity.
• Negotiate contracts and manage relationships with external vendors, agencies, and consultants to ensure quality deliverables and manage costs.
• Assess expenses for content projects and make recommendations to ensure strong ROI and the most efficient use of funds.
• Attend events in the New York City area and travel, both nationally and internationally, to gather stories, conduct interviews, document work and develop multimedia storytelling assets.

Analytics, Trends & Growth

• Make recommendations and develop new strategies based on trends, emerging technologies, and best practices in media and content creation.
• Collaborate with the team to set and meet strategic goals and content-specific KPIs.
• Monitor, track, and report on content performance and KPIs, working closely with the Communications and Development teams to share information, analysis, and data-driven recommendations.
• Support strategies to increase the reach and engagement of WhyHunger’s content in collaboration with the Senior Communications & Strategy Manager, Social Media Specialist and other staff.

Qualifications & Core Competencies:

• 5-7 years of experience in content creation, digital storytelling, and management, preferably within the nonprofit sector, and manager-level skills in communications, marketing, graphic design or related experience.
• A passion for WhyHunger’s mission to end hunger and advance the human right to nutritious food.
• Demonstrated commitment to racial, social, economic, and environmental justice, and a desire to be part of an anti-racist organizational culture.
• Proven ability to develop and implement successful content strategies across multiple platforms and manage a fast-moving editorial calendar.
• Significant content creation skills and proficiency with tools to enable production of multimedia content, including but not limited to video production and editing, graphic design, photography, podcast production and audio editing, writing, interviewing, and design.
• Strong understanding of WhyHunger’s core work and ability to translate its brand story and narrative strategies into compelling, accessible content and media.
• Excellent writing, editing, and proofreading skills.
• Strong understanding of digital media and social media platforms.
• Ability to lead complex projects and meet deadlines.
• Strong collaboration skills and a track record of working with diverse stakeholders to achieve results.
• Proven ability to set and meet KPIs, growth and engagement targets.
• Strong analytical skills and experience using metrics to make data-informed decisions and influence strategy.
• Experience managing staff, consultants, and vendors to create effective deliverables on time and within budget.
• Ability to work both independently and as part of a team.
• Experience conducting interviews, capturing live content at events, and working with external content teams on joint projects.
• Flexibility, initiative, and a sense of humor.
• Ability to work and represent WhyHunger at evening or weekend events, and travel domestically and internationally as needed.
• Experience with Adobe Creative Suite, Canva, iMovie, Adobe Premiere, Audacity, or Descript or other tools for graphic design, photo, podcast or video edits.
• Cultural competency to effectively engage with diverse audiences. Bilingual proficiency is a plus.

If you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to still consider submitting an application.

Salary & Benefits

WhyHunger is committed to internal pay equity and livable wages. The salary range for this position is $85,000 - $95,000 depending on experience. This employee will be eligible for WhyHunger’s generous benefits package, which includes medical insurance coverage for the employee and family, 30 vacation days plus office closure for a week in the summer and a week at the end of the year, 5-hour Fridays, 403(b) retirement plan with discretionary employer contribution, and more. Full details will be provided to the final candidate.

WhyHunger is proud to be an Equal Opportunity Employer and is committed to being a diverse, inclusive, and anti-racist organization. We provide equal employment opportunities without regard to race, creed, color, religion, national origin, sex, gender identity, sexual orientation, pregnancy, marital status, age, veteran status, medical conditions, disability, genetic information, or any other protected status under federal, state, or local law.

How to Apply

Please submit your resume, cover letter and a sample of your work to whyhungercommsjobs@gmail.com. Priority is given to applicants who apply before Aug 29th. We accept applications on a rolling basis, so please apply early!

Accessibility and Accommodations.

If you require an accommodation to apply for a position with WhyHunger please send an email to HR@whyhunger.org.