Digital Marketing & Communications

PLATFORM for the NEEDY (PLANE) is seeking for a motivated DIGITAL MARKETING & COMMUNICATIONS INTERN to join our friendly and hardworking team.

This opportunity suits best students or recent graduates in Marketing, Communications or Media studies, as well as individuals from other backgrounds with an interest in developing a career in working with Non Governmental Organizations promoting human rights and general health awareness.

The internship will be remote because of the Covid 19 travel restrictions. Remote interns need to possess personal computer.

We seek to provide our interns with the experience of working in an NGO.

About the Company

PLATFORM for the NEEDY (PLANE) is a Non-Governmental Organization, NOT for profit operating in the Kabarole district, Rwenzori region, advocating and protecting children, youth and women’s rights through provision of prevention and multi-disciplinary intervention in investigation and information dissemination through radio drama and outreaches so as to have a health -violence free society.

PLANE aims at undertaking collective action for promoting general Health and Reproductive Health Awareness Campaigns on Family Planning, HIV/AIDS, malaria, Sexual Gender Based Violence (SGBV), Sexual Reproductive Health Rights (SRHR), charity campaigns, Youth and Teenage Mothers Empowerment, Livelihoods, education for needy children, livelihoods, water, sanitation and hygiene , Adolescence and sexual reproductive health rights, human rights and domestic violence mitigation and access for social and health services among others.

In 2018 PLATFORM for the NEEDY scooped an award from Kabarole District local for the outstanding role in creating awareness in the fight against malaria and domestic violence through radio drama and outreach live performance.

Our Mission: To promote empowerment programs for better Health, Education and Livelihoods for the disadvantaged populations.

The major focus areas have been:

1. Social Security (Child Rights Protection and Sexual Gender Based Violence (SGBV Prevention).
2. Education (Early Childhood Learning, Primary, Secondary and Tertiary Education) for vulnerable children.
3. Health (HIV/ AIDS and Adolescence /Sexual Reproductive Health Rights (SRHR)
4. Economic Empowerment for Young Mothers (Vocational training, Village Savings & Loan Associations (VSLA and Financial Literacy).
5. Peace Building and Conflict Resolution.
6. Water, Sanitation and Hygiene

What makes PLANE unique, interesting, exciting and innovative we apply the approach of radio drama and community/outreach live performance. Drama in local languages apart from entertaining, it pulls masses, educates and permits interaction with the audience hence getting instant feedback. Unlike other NGOs, this approach has made us be felt in community because it focuses on issues facing them.

About the Role

• Drafting a schedule of stewardship emails to our subscriber lists
• Writing targeted emails and concepts to different donor groups/partners
• Tracking interaction and conversion rates in coordination with the Fundraising team leader.
• Work on our website to improve on search engine optimization (SEO)
• Create, manage and grow our presence across social media channels, including blogs, Twitter, Facebook, LinkedIn, YouTube and Instagram.
• Conducting testing and analysis of audience motivation and behaviour
• Establishing/identifying, maintaining and updating database of donor and potential donor contacts.
• Establish partnerships with different institutions like churches, schools, universities, individuals and companies.
• Sharing our fundraising campaign links with groups, individuals, institutions and on social medial platforms.
• Writing content for the website and social media sites
• Targeting and testing social media engagement strategies
• Collaborate to develop marketing and communications plans that leverage the social media space. You will own the strategy and the execution of the ideas.

Minimum Intern Requirements

• Student or graduate with a degree in a related field, although we will consider interested candidates with other backgrounds and transferrable skills.
• Strong IT skills, particularly in using Microsoft Excel and other IT tools
• Experience of working with email lists, databases, or analyzing and presenting data.
• Working knowledge in planning, managing and executing social media initiatives
• Planning social media programs
• Knowledge of Digital Marketing current best practices and understanding of Digital production processes.
• Good writing skills and the ability to adapt style to a range of audiences
• Knowledge of social media and audience targeting tools
• Ability to prioritize, schedule and meet deadlines

Qualifications

• Should be at least 18 years old and above.
• Have access to a computer for this internship project.
• Have online knowledge and skills.
• University student, degree/diploma or equivalent required.
• High knowledge in English (spoken, written and reading).
• Computer Literacy and experience / knowledge with Fundraising Platforms, Microsoft Office, Zoom, Microsoft teams and Skype.
• Has knowledge of sharing campaigns online platforms

Desirable:

• Skills and knowledge of digital marketing or customer relationship management systems
• Familiar with Google AdWords and Analytics
• Account management
• Brand awareness
• Business proposal support
• Buyer/user needs
• Content creation
• Copy writing-website, blog and marketing
• Creating SWOT analysis
• Customer segmentation
• Digital markets- Adwords , SEO, Emails.
• Market research for increased sales
• Market campaign management
• Paid Vs organic marketing
• Social media marketing
• Exposure to CRM systems

Compensation/benefits offered

• The intern will gain experience in the non-profit sector and interacting with different people and audiences.
• Improved IT project management skills.
• Potential opportunity after volunteering to join PLANE
• Exposure to PLANE community based programs and opportunities.
• Work with the most underprivileged rural communitie
• Care and love for needy population
• Get the opportunity to travel to Uganda and enjoy good people, fertile soils and favourable climate and tourism attractions.
• Help you learn new skills and create a better work.
• Improved socialization and interaction with PLANE leaders and audience.
• Help you meet new people including donor partners, hence a strong network created.
• Help you make friends, exposure and advance your career progression
• This internship opportunity is not paid for.
• Get commission 15% on every successful fundraising campaign
• Get 15% commission on every project partner/donor sourced
• An award and certificate of recognition for outstanding role in marketing
• Offer recommendations

WORKING SCHEDULE:

• This internship opportunity is part-time (1-2 hours per day).
• Work on week days according to your work schedule. No hassle
• Applicants should be able to work on remote for a minimum of 2-4 months.
• All duties will be done on remote/home
• Weekly online meetings with PLANE staff and intern briefings will be done online. Meeting will be short aimed at just reviewing the progress
• Meetings will be arranged according to the time zone and schedules of the intern to avoid inconveniences.
• After internship the opportunity can be recurring and he/she applies for job contract but this

depends on performance.

• The intern will gain experience in the non-profit sector and interacting with different people and audiences.
• Improved IT project management skills.
• Potential opportunity after volunteering to join PLANE
• Exposure to PLANE community based programs and opportunities.
• Work with the most underprivileged rural communities
• Care and love for needy population
• Get the opportunity to travel to Uganda and enjoy good people, fertile soils and favourable climate and tourism attractions.
• Help you learn new skills and create a better work.
• Improved socialization and interaction with PLANE leaders and audience.
• Help you meet new people including donor partners, hence a strong network created.
• Help you make friends, exposure and advance your career progression.
• This internship opportunity is not paid for.
• Get commission 15% on every successful fundraising campaign
• Get 15% commission on every project partner/donor sourced
• An award and certificate of recognition for outstanding role in marketing
• Offer recommendations