Communications Manager

Position Type: Full-time with benefits

Target Start Date: October 14, 2025

Reports to: Co-Executive Director (Development & Communications)

Note: Maryland residency is strongly preferred, but this position is open to people who are willing to travel to Maryland once a week. Must be authorized to work in the United States. Candidates fluent in Spanish and English are eligible for a $5,000 pay differential.

About Baltimore Abortion Fund

The Baltimore Abortion Fund (BAF), founded in 2014, is a nonprofit organization that assists individuals who live in or travel to Maryland for abortion care. BAF operates a confidential helpline offering financial and logistical support to help fill the gap between what clients can afford and the total cost of their abortion care. Learn more about our organization.

Please note: our organization is in the process of an exciting rebrand, which includes a new name, visual identity, and refreshed values. While our core mission and focus will remain unchanged, we will be operating under this new identity by the time you begin your role. We want to ensure that you are informed and comfortable with this transition before you continue with the application. We will share more details about our new name and strategic direction as they become available.

The Opportunity

The Communications Manager (CM) plays a vital role on our team. This person will implement a communications strategy that enhances our mission, fosters community engagement, and supports our digital fundraising efforts. The CM reports to the Co-Executive Director and manages internal and external communications for the organization, including digital media, social media, email marketing, and content creation.

The ideal candidate is someone who can think strategically while also handling daily tasks creatively and accurately. A strong writer who is comfortable with digital tools and passionate about using communications to create a positive social impact is desired for this role.

Key Responsibilities:

Communications Strategy & Brand Development

• Lead implementation and provide input on a comprehensive communications strategy that advances organizational goals, in collaboration with the Executive Directors.
• Define and uphold BAF’s brand voice, ensuring consistency across all communication channels and materials.
• Align messaging with programmatic and fundraising priorities, adapting content as organizational needs evolve.

Digital & Social Media Management

• Serve as the primary manager of BAF’s digital presence, including the website, blog, email newsletters, and social media platforms.
• Maintain and regularly update the website with input from relevant staff to ensure accurate, timely content.
• Develop and implement a content calendar that balances storytelling, educational information, and fundraising priorities.
• Monitor performance and engagement metrics across digital platforms, making data-informed recommendations to improve reach and impact.
• Stay up to date on digital trends and recommend strategies to keep BAF’s digital communications relevant and engaging.

Content Creation & Storytelling

• Write, edit, and design engaging content across digital and print formats, including social media, emails, blog posts, and print materials.
• Source and craft compelling stories that highlight BAF’s impact, centering the voices and experiences of clients and community members when appropriate.
• Collaborate with the development team to produce content and creative assets for fundraising and donor stewardship, including campaign pages, appeal emails, and graphics.
• Create basic visual assets (e.g., using Canva or similar tools) to support communication needs across platforms.

Fundraising & Campaign Support

• Partner with the development team to create communications that support fundraising campaigns, donor appeals, and event promotion.
• Ensure donor messaging is consistent and compelling across digital touchpoints.
• Track and report on the performance of campaign-related communications and adjust tactics based on performance data and audience response.

Additional Responsibilities

• Support internal communications and team updates as needed.
• Manage or liaise with vendors, freelancers, or interns for design, video, or other communications-related projects.
• Perform other duties as assigned.

Required Qualifications

• 3-5 years of professional experience in communications, marketing, public relations, or a related field.
• Commitment to the mission and values of the organization, with a desire to use communications for social impact.
• Strong writing and editing skills, with the ability to craft compelling content for multiple platforms and audiences.
• Demonstrated experience managing social media and digital communications, including email platforms (e.g., Mailchimp, Constant Contact) and social media scheduling tools (e.g., Buffer, Later).
• Experience maintaining and updating websites using CMS platforms such as WordPress, Squarespace, or similar.
• Basic graphic design skills using tools like Canva, Adobe Express, or similar.
• Flexibility to engage in remote work, as well as attend frequent in-person meetings and events as necessary, adapting to various working conditions.
• Capable of working independently with minimal supervision while also thriving in a collaborative remote team setting.
• Exceptional organizational skills to manage multiple priorities in a fast-paced environment.

Preferred Qualifications

• Prior experience in a non-profit or mission-driven organization, especially in communications for fundraising or advocacy.
• Experience supporting digital fundraising campaigns or donor communications.
• Familiarity with analytics tools such as Google Analytics or social media insights to evaluate and optimize communications efforts.
• Experience sourcing or sharing stories from marginalized communities with cultural sensitivity and consent-based practices.
• Fluent in both English and Spanish, enabling effective communication with diverse populations.
• Familiarity with reproductive health, abortion access, or related social justice issues is a plus.