Manager, Lifecycle Marketing/Engagement

Job Title: Lifecycle Marketing Manager

Department: Marketing & Communications

Location: Remote, DC/Central Time Zone

Level: IC3

Salary Range:

• Typical hiring range for high cost of living locations (DC/CA/NYC): $81,150 - $108,200
• Typical hiring range for all other locations: $68,978 - $91,970

Reports To: Director, Marketing

Supervisory Role: No

FLSA Status: Exempt

Job Summary

The Lifecycle Marketing Manager is responsible for developing and executing communication strategies that enhance partner engagement and support the sales and partner success teams. This role focuses on supporting the Revenue & Growth team in deepening relationships and driving meaningful interactions with prospective and current partners—particularly during key moments such as onboarding, renewal, and event participation. By leveraging segmentation, journey mapping, marketing automation, and performance data, the Lifecycle Marketing Manager ensures partners and prospects receive relevant, timely, and impactful messaging throughout their engagement with Out & Equal, including during its annual signature events.

Essential Functions

Sales Pipeline Support

• Develop and execute communications to nurture mid-funnel prospects and move them through the sales pipeline toward sales-qualified status.
• Manage audience segmentation to deliver personalized, timely messaging aligned with prospect stage and engagement history.
• Collaborate with the Sales team to align communications with pipeline priorities and sales strategies.
• Monitor and report on engagement metrics to inform optimization of sales-aligned campaigns.
• Ensure accurate data hygiene and campaign tracking within Salesforce and support the MarComm team in maintaining CRM best practices.

Communications & Content Management

• Lead the development and execution of partner communication strategies across the lifecycle, from onboarding through renewal.
• Build and maintain a coordinated communications calendar that aligns with key partner milestones and organizational priorities.
• Collaborate with the Partner Success and Programs teams to ensure all partnership fulfillment communications are timely, accurate, and impactful.
• Monitor and analyze partner engagement metrics to make data-driven recommendations and adjustments.
• Manage the catalog of all Marketing & Communications assets to support use and distribution across all marketing channels.

Lifecycle & Journey Mapping

• Create and maintain partner journey maps that reflect critical engagement stages and drive a consistent, high-quality partner experience.
• Leverage marketing automation tools (Salesforce Marketing Cloud Account Engagement preferred) to build and optimize personalized lifecycle campaigns.
• Implement nurturing strategies informed by satisfaction data and behavioral insights to improve long-term engagement.

Event Engagement

• Plan and execute communications that promote and enhance Partner participation in Out & Equal’s signature events.
• Coordinate with internal stakeholders to deliver messaging that supports event logistics, visibility opportunities, and partnership value.
• Support event-related marketing campaigns, ensuring consistent and aligned messaging across channels and partner segments.
• Assist in follow-up and retention strategies post-event to reinforce engagement and value delivery.

Core Job Competencies

• Information Gathering & Processing
• Integrated Marketing Communications
• Leverages Technology Effectively
• Prospect & Partner Knowledge
• Product & Program Knowledge

Qualifications (Licenses, Certifications, Education Related Experience, technology)

• Bachelor's degree in marketing, Business, Communications, or a related field—or equivalent professional experience.
• 4–6 years of experience in lifecycle marketing, communications, customer engagement, or customer marketing.
• Experience with marketing automation platforms (Salesforce Marketing Cloud Account Engagement preferred).
• Expertise in email marketing best practices.
• Proven ability to execute segmented, behavior-based communications and manage complex marketing workflows.
• Strong familiarity with CRM systems, especially Salesforce.
• Project management experience with an ability to manage multiple priorities and meet deadlines.
• Analytical mindset with a strong grasp of engagement KPIs and optimization strategies.
• Excellent communication skills, both written and verbal, with a sharp eye for detail.
• Proficiency in Microsoft Office Suite
• PowerPoint presentation skills

Physical Job Requirements

• This position requires the ability to remain in a stationary position (standing and/or seated) more than half the time

Travel Requirements

• This position requires overnight domestic travel less than 25% of the time

Equal Opportunity Statement

Out & Equal is committed to a diverse, inclusive, and equitable workplace where all people belong and thrive. Out & Equal Workplace Advocates is an equal opportunity employer and does not discriminate based on any of the following: physical appearance, race, color, age, sex, sex characteristics, sexual orientation, gender identity, gender expression or gender characteristic, socioeconomic status, religion or religious creed, criminal history (except in circumstances relevant to a job), ancestry, genetic information or predisposing genetic characteristics, national origin, medical condition, physical or mental disability, AIDS/HIV status, political activities or affiliations, military service or veteran status, marital status, parental status, familial status or family responsibilities, family structure, pregnancy or pregnancy-related conditions, childbirth, reproductive health decision, domestic violence victim status, retaliation for opposing unlawful discriminatory practices, or any other classification protected by federal, state, and local laws and ordinances.

THE ABOVE CATEGORIES ARE MEANT TO CONVEY COMPLIANCE WITH THE FEDERAL, STATE, AND LOCAL EEO LAWS IN WHICH WE OPERATE AND NOT MEANT TO INCORPORATE EVERY TYPE OF POTENTIAL EMPLOYMENT DISCRIMINATION. WE STRONGLY ENCOURAGE LGBTQ+ CANDIDATES AND INDIVIDUALS FROM HISTORICALLY MARGINALIZED COMMUNITIES TO APPLY. REQUESTS FOR RELIGIOUS OR DISABILITY ACCOMMODATION SHOULD BE DIRECTED TO HR@OUTANDEQUAL.ORG.