Marketing Manager

MARKETING MANAGER POSITION

Reports to: Director of Marketing & Audience Experience

Manages: Marketing Intern, contractors (videographers, photographers, social strategist, etc.)

ABOUT SOPAC

The South Orange Performing Arts Center (SOPAC) is the cultural heartbeat of the South Orange–Maplewood region, contributing to the economic and social vibrancy of its highly diverse community. Since opening in 2006, SOPAC has presented diverse programming in music, theater, comedy, dance, and arts education. The SOPAC campus includes the intimate 439-seat Jennifer & Tony Leitner Performance Hall, The Loft multipurpose space, and the Herb + Milly Iris Gallery. Additionally, SOPAC co-produces and provides community events such as South Orange Summer Nights and provide arts education programs that reach local students and schools.

POSITION SUMMARY

The Marketing Manager drives attendance, grows audiences, and strengthens SOPAC’s brand presence across all channels. As a key member of SOPAC’s marketing team, the Marketing Manager is responsible for planning, producing, and executing marketing initiatives that promote SOPAC events to achieve earned revenue goals. This is a hands-on role focused on design, content development, and multi-channel execution. The ideal candidate combines strong creative and graphic design skills with proven experience in digital marketing campaigns, including email, social media, paid social, and web content management. The role works closely with Audience Services, Development, and other departments to ensure cohesive branding and audience engagement across all channels.

The Marketing Manager should be proficient in design and digital platforms (i.e. Canva, Emma, Mailchimp, social platforms, WordPress), excellent communication skills, highly organized, and strong attention to detail. This role is ideal for both emerging and established professionals seeking a collaborative and cross-disciplinary role. Opportunities for advancement within this growing organization are available.

RESPONSIBILITIES

Marketing & Communications

Campaign Planning & Execution

• Develop and implement marketing plans for SOPAC events, education programs, and institutional initiatives to achieve earned revenue goals.
• Maintain a marketing calendar and coordinate timelines with staff, artists, and vendors.
• Partner with artists and agencies to secure and adapt creative assets.
• Outreach to press, community partners and local network to support ticket revenue goals.

1. Creative & Design

• Design and produce marketing collateral including digital graphics, print materials, lobby displays, and programs.
• Create and edit short-form video content for use across platforms.
• Ensure all assets are high-quality and align with brand standards.

Digital & Social Media

• Manage and grow SOPAC’s social channels (Instagram, Facebook, TikTok, YouTube).
• Publish platform-specific content (graphics, reels, stories, videos) to drive engagement.
• Plan and optimize paid social campaigns to maximize reach, engagement, and ticket revenue.

Email & Website

• Build and distribute segmented, mobile-optimized email campaigns (in Emma, Mailchimp).
• Track and analyze email performance (open/click/conversion rates) and adjust strategy.
• Maintain and update SOPAC website content in WordPress.

Reporting & Leadership

• Monitor and report on campaign performance across email, social, and paid media.
• Manage invoices, purchase orders, and budget records.
• Manage and mentor Marketing Intern(s); oversee contractors.
• Provide on-site support and live content capture for select performances (some evenings/weekends required).

REQUIRED QUALIFICATIONS:

• 2+ years of professional marketing experience, preferably in performing arts or related field.
• Demonstrated graphic design skills with proficiency in Adobe Creative Suite (Photoshop, InDesign) and Canva. Portfolio required.
• Hands-on experience with email marketing platforms (Emma or Mailchimp) and social media campaign management (organic + paid).
• Familiarity with website content management systems (WordPress).
• Strong written and verbal communication skills.
• Highly organized, detail-oriented, and able to manage multiple projects in a fast-paced environment.
• Flexibility to support occasional evenings and weekends.

SCHEDULE & LOCATION:

• Full-time, 40 hours/week
• Hybrid schedule: 4 days in-person, 1 day remote

Candidates must currently reside or be willing to relocate within commuting distance of SOPAC to be considered for this role.

COMMITMENT TO DIVERSITY

SOPAC is committed to creating a diverse, equitable, and inclusive workplace. We strongly encourage applications from all backgrounds, including people of color, LGBTQIA+ individuals, and people with disabilities. If you're excited about this role but unsure if you meet every requirement, we encourage you to apply.

COMPENSATION & BENEFITS:

• Salary Range: $52,000 – $58,000 with additional benefits including health insurance, 403(b) contribution, and generous paid time off (including vacation, sick days, floating holidays, and office closure between Christmas and New Years)