Web Platform Manager

Introduction

NACUBO is committed to diversity because it enriches and strengthens how we advance our mission, just as it does for institutions of higher education. We are fully focused on equality and believe deeply in diversity of race, gender, sexual orientation, religion, ethnicity, national origin and all the other fascinating characteristics that make us different. Our goal is to be the place where a diverse mix of talented people want to come, to stay and do their best work.

Creativity and cross-team collaboration drive NACUBO’s achievements and contribute to individual success. All staff members are encouraged to think creatively about how they and NACUBO can address mission, member needs, and challenges that will inevitably arise from time to time. They are also encouraged to develop and nurture strong partnerships throughout the association. These partnerships help individuals, teams, and the association accomplish the activities, goals and strategies of the organization and of individual positions.

Imagination, innovation, and curiosity are welcome, and all require some risk taking. NACUBO encourages staff to engage in bold thinking, to put forward new ideas and proposals, and to openly debate the risks – upside and downside – associated with new ideas.

Each member of the NACUBO staff is responsible for creating and sustaining esprit de corps across the organization.

To accomplish all of this, staff will need strong communication and strategic thinking skills. NACUBO is committed to nurturing these skills in all staff members.

Position Summary

The Web Platform Manager will oversee the daily operations and ongoing improvement of NACUBO’s digital experience platforms, including our Sitecore-based website, analytics, personalization tools, and web search optimization systems. The role complements the IT Systems and Support Manager by focusing on member-facing digital experiences, content quality, and personalization features. The Web Platform Manager is responsible for ensuring the website is performant, user-friendly, and strategically aligned with organizational goals.

The ideal candidate will possess hands-on expertise in user experience (UX), search engine optimization (SEO), and answer engine optimization (AEO), as well as the ability to collaborate on light technical enhancements in Sitecore XM Cloud and related tools. This includes overseeing vendor development work, managing integrations, troubleshooting common publishing or rendering issues, and contributing to platform architecture decisions in partnership with internal and external technical teams.

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Platform Management & Technical Oversight

• Support current and future member-facing web platforms as needed.
• Serve as the system owner for Sitecore XM Cloud and integrated tools (e.g., Sitecore Personalize, Google Analytics, search infrastructure), alongside our Senior UX Designer.
• Ensure platform stability, performance, and security through coordination with IT staff and third-party vendors.
• Maintain platform documentation, including architecture, workflows, and user roles.
• Oversee integration of APIs and third-party services into Sitecore XM Cloud, ensuring quality, security, and maintainability.
• Collaborate with vendors or internal staff on light development tasks such as managing templates, content models, and layouts, applying best practices in HTML/CSS and accessibility.
• Utilize cloud service platforms (e.g., Vercel or similar) in coordination with vendors for Sitecore XM Cloud deployments and performance optimizations.
• Troubleshoot common publishing, caching, CDN, or rendering issues, escalating to Sitecore Support or development partners as needed.

Experience Optimization & Search Visibility

• Improve content discoverability through implementation of structured data, metadata, and AEO/SEO strategies.
• Lead web audits to identify and fix outdated content and broken links.
• Analyze and improve internal search functionality to increase success rates.
• Collaborate with content stakeholders to deliver UX-informed enhancements.

Personalization & Web Enhancements

• Support Sitecore Personalize initiatives, launching targeted personalization use cases.
• Coordinate with internal teams to pilot AI-based features such as chatbots.
• Translate business needs into content or platform requirements, focusing on usability and maintainability.

Governance & Platform Ownership

• Act as Platform Manager for NACUBO.org, contributing to broader platform governance efforts.
• Participate in IT team alignment efforts and contribute to platform documentation standards.
• Support the adoption of platform frameworks and long-term stewardship of NACUBO.org.

Cross-Team Collaboration & Support

• Host platform-specific training sessions and brown bag discussions to support internal adoption, platform literacy, and cross-departmental engagement.
• Partner with Marketing, Membership, and Communications to align site content and functionality with organizational objectives.
• Collaborate on the integration of web components with other staff-facing tools (e.g., Calendly).
• Lead training and knowledge-sharing initiatives for decentralized content editors.

Analytics & Reporting

• Monitor site performance and user behavior using analytics tools.
• Deliver regular reporting and insights to guide web content, UX improvements, and personalization strategies.

• Performs other duties as assigned.

Competencies

1. Analytical/Problem Solving
2. Customer/Member Focus
3. Technical/Professional Knowledge
4. Project Management
5. Innovation
6. Leadership
7. Outcomes Focus
8. Teamwork

Qualifications

Required

• Bachelor’s degree in information technology, computer science, or a related field (or equivalent experience).
• 5+ years of experience managing enterprise web platforms or CMS (e.g., Sitecore).
• Proven expertise in UX design principles, SEO, and answer engine optimization (AEO).
• Proficiency in HTML/CSS and knowledge of WCAG accessibility standards.
• Basic familiarity with modern JavaScript frameworks (e.g., React, Next.js) to effectively manage vendor deliverables and troubleshoot minor issues.
• Experience overseeing API integrations and third-party service connections within a CMS environment.
• Strong cross-functional collaboration and communication skills.
• Ability to document platform workflows, processes, and governance structures.

Preferred

• Familiarity with structured data, schema markup, and conversational search.
• Background in a nonprofit, association, or higher education environment.
• Exposure to AI tools for digital experience enhancement.
• Understanding of cloud deployment environments (e.g., Vercel) and their role in Sitecore XM Cloud performance optimization.

Work Environment

This position is remote, but the incumbent may occasionally work in the office. The incumbent will utilize standard office equipment, including a laptop or computer, phone, and printer/copier. Temperatures in a remote and office environment may fluctuate.

Physical Demands

1. Sedentary work: Exerting up to 10 pounds occasionally. Active while managing onsite meetings/programs: Exerting up to 40 pounds.
2. To perform the duties of this position, the employee is regularly required to talk and hear. The employee may frequently be required to stand, walk, use hands and fingers to type, handle or feel, and reach with arms and hands. Vision abilities required include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

Position Type/Expected Hours of Work

This is a full-time regular position. Typical days and hours of work are Monday through Friday 8:45 a.m. to 4:45 p.m. This position may be eligible for an alternate work arrangement (i.e., flextime). Please refer to the Employee Handbook for details. There may be occasional evening and weekend work as job duties or projects require it.

Travel

Travel is primarily local during the business day. Some out-of-the-area travel and overnight travel may be expected.

EEO Statement

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Other Duties

Please note this position description does not cover, contain or list a fully comprehensive listing of duties or responsibilities that are required of the employee in this role. Duties, responsibilities, and activities may change at any time with or without notice.