Digital Marketing & Systems Coordinator

USGBC-CA Digital Marketing & Systems Coordinator

The U.S. Green Building Council California (USGBC-CA) is seeking a Digital Marketing and Systems Coordinator to optimize our digital platforms to enhance user experience, while supporting the creation of visually compelling graphic design assets that strengthen our brand identity to engage members and advance our mission. This role is critical to ensuring our digital platforms are accessible, efficient, and effective in serving our community. This position is slated to begin in August 2025 and will be an integral part of our USGBC-CA team, reporting to our Senior Marketing Manager.

IDEAL CANDIDATE:

The ideal candidate is an experienced marketing professional with a UX design background. You are a systems thinker, a team player, and are ready to uphold our core values to support our mission for a healthier environment for all through collaboration, and creativity to drive meaningful impact, together.

KEY RESPONSIBILITIES:

Digital Platform Management

• Maintain and update website content, ensuring content is current, accurate, and consistent, while using SEO best practices.
• Develop and implement new content, ensuring a comprehensive campaign and consistent brand messaging throughout.
• Elevate end-user experience by coordinating feedback and identifying improvements.
• Upload and manage marketing content on the organization's LMS platform (e.g., BlueSky),Community Hub (Higher Logic), and other integrated tools as needed to optimal functionality and user experience.
• Help maintain a visually engaging and intuitive user interface by applying brand guidelines across platforms and digital tools.
• Support the Community Team by helping to foster an engaging and compelling environment for members through content curation and proactive engagement strategies.
• Monitor performance through user behavior analysis and feedback, identifying opportunities to improve
• Provide first-line support for technical issues related to web, email, or digital platforms. Collaborate with vendors and developers to resolve bugs and escalated issues efficiently, ensuring smooth digital operations.

Systems Coordination & Optimization

• Identify opportunities to optimize and integrate various digital systems (i.e., CRM, email Mailchimp, Swoogo, Eventbrite, LMS), ensuring consistent data and smooth functionality.
• Develop and update user guides, FAQs, and tutorials to help users navigate our digital platforms.
• Provide technical support and training for internal teams on various digital platforms and tools by documenting system processes, workflows, and best practices.
• Monitor system metrics, generate reports, and recommend improvements to enhance platform performance and user experience.

Digital Marketing Support

• Help design branded marketing materials, including event assets, flyers, white papers, slide decks, reports, social graphics, and print collateral (Canva).
• Support internal teams in applying visual identity standards and tone of voice across various platforms and collateral.
• Assist with implementing SEO best practices across digital content (meta tags, image alt text, keyword use, internal linking).
• Stay informed about digital trends and bring forward ideas for enhancing marketing channels and tools.

QUALIFICATIONS:

Required:

• Bachelor’s degree in marketing, information systems, communications, or related field; or equivalent combination of education and experience.
• Minimum 3 years of experience managing websites, LMS platforms, or community portals.
• Advanced knowledge in Canva and familiarity with graphic design or multimedia tools (e.g., Adobe Creative Suite, etc)
• Strong written and verbal communication skills
• Basic HTML/CSS/SEO knowledge
• Proficiency with content management systems (e.g., WordPress, Squarespace) and familiarity with LMS tools (BlueSky, Thinkific, Moodle)
• Experience with digital marketing platforms (e.g., Mailchimp) and analytics tools (e.g., Google Analytics)
• Strong organizational skills and attention to detail
• Excellent problem-solving and troubleshooting abilities
• Ability to work on multiple tasks and work independently in a deadline-driven environment

A bonus if you also have:

• Experience with CRM integrations
• Passion for the Green Building Movement
• Demonstrated commitment to diversity, equity, inclusion, and belonging
• Capability for self-directed learning, seeking out opportunities to provide the team with new resources to support their work
• Basic Spanish

TIME COMMITMENT & COMPENSATION:

This is a full-time, hybrid position. Location: California with the ability to travel to the USGBC-CA Los Angeles office on a semi-regular basis. The annual salary range is $65,000-$75,000.

We offer a comprehensive benefits package, including unlimited discretionary vacation, 13 paid holidays, healthcare coverage (vision and dental), 401 (k) retirement savings, and life insurance. We offer parental leave and an annual bonus program, all while working in a flexible, hybrid structure.

Staff have the opportunity to attend our trainings and other industry events in our network, and we also offer reimbursement for continuing education. We strive to have a work-life balance where we work to live, and have regular team-building events to maintain our culture.

ABOUT USGBC California:

USGBC-CA is about people – Passionate, practical, and informed professionals and advocates who work together to transform California into a more sustainable, resilient, and equitable place for all. Through education, advocacy, and community engagement, USGBC-CA inspires leaders and empowers communities to take action on climate change, public health, and environmental justice. With a strong presence across the state, our volunteers and members believe in a sustainable built environment, gaining education, being exposed to innovation, and taking impactful action.

USGBC-CA is an equal opportunity employer and is committed to creating a diverse and inclusive workplace. We encourage individuals from all backgrounds to apply.

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