Social Media Manager

About LandSeed

LandSeed is a non-profit committed to reimagining entry-level housing for future generations. Our goal is to create inclusive communities where homeownership is accessible for all, and everyone has the opportunity to build a stable, fulfilling future. At LandSeed, we create solutions for the Canadian housing crisis by collaborating with communities and industry partners to identify barriers and create real pathways to homeownership.

How Will This Opportunity Benefit You

This opportunity will benefit the volunteer by providing hands-on experience managing digital communications for a mission-driven organization. As a Social Media Manager, you will build and execute strategic campaigns, expand your portfolio with purpose-driven content, and collaborate across creative teams. You'll sharpen your skills in analytics, branding, and audience engagement while staying ahead of trends and platform innovations.

How Will LandSeed Benefit from Your Contribution

LandSeed will benefit significantly from your creativity, digital expertise, and ability to grow and engage online audiences. Your contributions will elevate our public presence, drive awareness around housing issues, and strengthen our community through compelling content and storytelling. By managing social strategy and engagement, you’ll help us reach new audiences, activate supporters, and further our mission to make homeownership more accessible for all.

Description of the Role

The Social Media Manager will lead LandSeed’s digital presence by creating and executing a content strategy across multiple platforms. This role involves content planning, community engagement, analytics tracking, and collaboration with design and video teams. The ideal candidate is both creative and analytical able to craft compelling content, maintain brand voice, and make data-informed decisions.

Duties and Responsibilities

• Develop and execute a comprehensive social media strategy across Facebook, Instagram, LinkedIn, Twitter, and TikTok
• Create, curate, and schedule platform-specific content aligned with LandSeed’s mission and brand voice
• Monitor social performance metrics (e.g., engagement, reach, CTR, ROI) and generate regular analytics reports
• Manage community interactions by responding to comments, messages, and mentions in a timely, brand-aligned tone
• Collaborate with the design team on visual content and the video team on short-form video storytelling
• Stay up to date with algorithm updates, platform changes, and social media best practices
• Support campaign rollouts and organization-wide announcements with strategic social execution
• Track and report insights to inform future content and improve audience engagement

Required Experience/Skills

• 2+ years of professional social media management experience
• Strong understanding of social media analytics, KPIs, and reporting tools
• Excellent writing, editing, and brand voice development skills
• Experience using social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Knowledge of paid advertising (Facebook Ads, LinkedIn Ads)
• Bachelor’s degree in Marketing, Communications, or related field

Preferred Qualifications

• 3–5 years of experience in a social media marketing role
• Experience with influencer marketing or social partnerships
• Basic graphic design skills (e.g., Canva, Adobe Creative Suite)
• Familiarity with content planning calendars and brand storytelling

Tools & Platforms You’ll Use

• Scheduling & Management: Hootsuite, Buffer, Sprout Social
• Analytics: Facebook Insights, LinkedIn Analytics, Google Analytics
• Content Creation: Canva, Adobe Creative Suite (basic)
• Paid Media: Facebook Ads Manager, LinkedIn Campaign Manager
• Community Management: Native tools and engagement platforms

Key Traits & Soft Skills

• Strong written and verbal communication skills
• Creative content ideation and trend awareness
• Data-driven mindset with attention to detail
• Customer service orientation and brand empathy
• Highly organised and self-motivated
• Adaptable to changing social media landscapes