Marketing Manager

DEPARTMENT: Marketing

ROLE TITLE: Marketing Manager

LOCATION: Remote/Olympia, Washington State

LEVEL/SALARY: Volunteer

DESIRED HOURS: Monday through Saturday 10am-2pm PST, Part-time Flexible Hours

ORGANIZATION DESCRIPTION: C.A.R.E. Wellness Center & Services

C.A.R.E. Wellness Center is a 501(c)3 nonprofit charity with a mission of providing a safe farm stay, holistic retreat, and wellness programs for BIPOC community and allies for equality. Its programs are focused on persons of color and work with vulnerable populations such as BIPOC with justice-involvement, foster youth, and those suffering mental health challenges. The person in this role must be sensitive to these populations and center their duties on wellness.

Our Mission is to provide a safe farm stay, holistic retreat, and wellness programs for black, indigenous, people of color and allies, to recover from Post-Traumatic Slave Syndrome via Spirituality, AgroTourism, and Racial Justice.

Our Vision is Connectivity: to Nature; to God; and to Self. Our goal of acquiring farmland is to establish a safe spiritual retreat for people of color to escape constant trauma and begin repairing their fractured foundation and realize self-actualization. Our programs are a research community project with a goal of empowering others to heal from PTSS.

The Founder, Chair, and CEO is a woman of color, Pansexual, and person with disabilities fully committed to the growth of both C.A.R.E. Wellness Center (nonprofit) and C.A.R.E. Family Services, LLC (for-profit), also doing direct services for children and youth. We highly encourage an ethical, organized, and ambitious student or seasoned professional to help support the foundation of this new and unique nonprofit for the community. This is a home-based office welcoming volunteers, guests, and visitors for meetings while fundraising for farmland to headquarter wellness programs.

JOB SUMMARY:

The Marketing Manager at C.A.R.E. Wellness Center & Services will spearhead our marketing efforts to enhance our visibility and impact within the community. This role involves strategic planning, execution of the marketing plan, management of the marketing calendar, upholding marketing standards, and overseeing public relations activities. This individual will play a pivotal role in shaping our public image and expanding our outreach through innovative marketing strategies, market research, and compelling storytelling. The Marketing Manager will be responsible for generating comprehensive monthly reports that reflect the outcomes of marketing initiatives and their alignment with our organization’s mission of promoting spirituality, sustainability, and equality. Remote opportunities for a Washington state resident familiar with Washington state guidelines for an upcoming wellness retreat.

RESPONSIBILITIES:

• Develop and implement a strategic marketing plan in collaboration with senior management.
• Manage and update the marketing calendar and standard operating procedures to ensure timely execution of campaigns and events.
• Oversee the creation and distribution of marketing materials that reflect the organization’s values and standards.
• Coordinate with the communications team to maintain a consistent brand message across all platforms.
• Generate detailed monthly reports analyzing the effectiveness of marketing strategies and campaigns.
• Liaise with media outlets and manage public relations to foster positive community relations and enhance the organization’s public image.
• Collaborate with program managers to promote events and initiatives that support mental health awareness and trauma recovery.
• Establish and maintain partnerships with community organizations to further outreach efforts.

ESSENTIAL FUNCTIONS:

• Types 35+ WPM
• Excellent oral, text and written skills
• Strategic Leadership: Guide the marketing team in setting long-term vision and short-term goals. Make data-driven decisions to adjust marketing strategies as needed.
• Marketing Plan Management: Develop, implement, and monitor the effectiveness of the marketing plan, ensuring it meets the organization’s objectives and budget requirements.
• Reporting and Analysis: Prepare comprehensive monthly reports on marketing outcomes, providing insights and recommendations for future actions.
• Calendar Coordination: Manage the marketing calendar, scheduling all marketing activities, campaigns, and events to maximize impact and ensure smooth execution.
• Brand and Standards Upholding: Ensure all marketing materials and communications adhere to the organization’s brand guidelines and ethical marketing standards.
• Public Relations Oversight: Act as the primary contact for media inquiries, building relationships with journalists and community leaders to enhance the organization’s reputation.
• Team Collaboration: Work closely with other departments to support their objectives and integrate their needs into the marketing plan.
• Community Engagement: Engage with the local and online community to foster relationships and partnerships that promote wellness and mental health awareness.

PROGRAMS USED:

• Microsoft Suite
• Notion CRM
• Slack & Yodel
• Office Machinery
• Social Media platforms
• Canva and print jobs
• Square Space website
• Calendly and event sites

WORK CONDITIONS & PHYSICAL REQUIREMENTS:

The Marketing Manager works flexible shifts remotely with some scheduled time in office, meeting and event settings during quarter sessions for programs, with minimal bending, stooping, sitting, and kneeling. May require long periods of standing. Exposure to animals, plants, perfume/incense, and nuts. May require infrequent lifting up to 50 lbs. May require some local travel.

QUALIFICATIONS:

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in a marketing management role, preferably in a nonprofit or wellness setting.
• Proficiency in digital marketing tools and analytics platforms.
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• Excellent written and verbal communication skills.
• Commitment to the values of C.A.R.E. Wellness Center & Services.

C.A.R.E. Wellness Center is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all stakeholders.

NEXT STEPS: Please Apply HERE! https://forms.office.com/r/xZCqsTh7Sm

Private Group Details:

• Group Size Range: 1 - 50+
• Event can be held at a volunteer group location (e.g. office, park)
• Event can be held at organization location(s)
• Event can be held virtually
• Donation Requested

Watch our video to learn more: Mission Nonprofit featuring C.A.R.E. Wellness Cent