Marketing Specialist

We’re seeking a motivated, fully-remote Marketing Specialist to support a variety of marketing initiatives across our marketing team. You’ll help bring campaigns to life, engage B2C and B2B audiences, and contribute to SkillUp’s goal of reaching 10 million individuals by 2030. This role is ideal for someone who enjoys variety and learning by doing — from updating landing pages to creating content or supporting paid marketing campaigns. You’ll also work with senior team members to ideate, execute, and measure efforts that drive awareness, engagement, and retention across all channels.

About SkillUp Coalition

Founded in July 2020, SkillUp Coalition is an innovative nonprofit connecting more than 4 million individuals skilled through alternative routes (STARs) with the right tools, resources and support to make confident career shifts, find quality living-wage jobs and achieve promising career growth without the need of a college degree. Through its cutting-edge technology platform and step-by-step career guidance options, SkillUp has connected STARs with career, training, and job support nationwide. The coalition brings together more than 150 leading organizations, including training and education providers, technology developers, policymakers, employers, and philanthropies. SkillUp is a remote-first organization rooted deeply in our values to Champion Worker-First, Empower Impact, Embrace Collaboration, Exemplify Curiosity and Embody Accountability. By 2030, we plan to serve 10 million users and help more than 1 million workers and learners attain quality employment.

Description

Key Responsibilities

General Team Support

• Provide flexible support for all marketing initiatives as needed, including ad hoc campaigns, partner requests, creative projects and cross-departmental collaborations.
• Assist with troubleshooting, QA, and ensuring the timely delivery of marketing materials across channels.
• Collaborate with the team to identify opportunities for process improvements and support overall marketing goals.

Creative & Multimedia

• Design branded visuals, infographics and video assets for campaigns, social media, email, partner and paid campaigns.
• Ensure brand consistency and provide creative input for partner or vendor assets as needed.

Website & Product Support

• Maintain and update SkillUp.org and the explore.skillup.org product site to reflect programs, campaigns, and partnerships.
• Build and QA landing pages, support UX improvements, and monitor analytics to optimize engagement and conversions.

Social Media & Community Engagement

• Own SkillUp’s B2C social channels, creating posts that reflect brand voice and amplify partner visibility.
• Repurpose content across formats, monitor engagement, and refine strategy based on analytics.
• Experiment with short-form video and multimedia to enhance storytelling and engagement.
• Plan and support webinars, coaching sessions, and partner events, including promotion and post-event follow-up.

Content, Blog & Communications

• Assist in content development, including newsletters, blogs, in-product resources, etc.
• Optimize blog content aligned with campaigns, career pathways, and SEO/GEO priorities.
• Amplify the content calendar and highlight success stories and partner impact.
• Track content performance through GA4 and HubSpot to inform the communications team for future strategy.

Team Culture

• Bring a team-oriented mindset and a readiness to roll up your sleeves to get things done.
• Model excellence in project management, documentation, communication, and team engagement.
• Champion SkillUp’s core values and ensure alignment across internal and external stakeholders. Core values include: Champion Worker-First, Empower Impact, Embrace Collaboration, Exemplify Curiosity and Embody Accountability.

Qualifications

• No degree requirements.
• You have 1–3 years of experience in marketing or a related field.
• You have a proven record of multitasking, taking initiative and managing competing priorities.
• You’re willing to take direction and learn new platforms and tools.
• You’re comfortable collaborating with a variety of internal and external stakeholders.
• You bring experience creating designs in tools like Canva, Adobe, Hubspot or similar platforms.
• You’re familiar with various social media platforms and have an understanding of how audiences engage differently across them.
• You have experience with Google Suite, Slack, and Zoom and are comfortable in remote working environments.
• You have strong verbal and written communication skills.
• You bring a passion for workforce development and mission-driven nonprofit work.

And while all of the above qualifications are important, there are three demonstrated capabilities most important for this job, and they are (blatantly borrowed from Jeff Weiner of LinkedIn) that you:

• Dream Big
• Get Sh*t Done
• Know How to Have Fun

Our Commitment to Diversity

At SkillUp, our mission is to help workers get hired for in-demand jobs in high-growth industries. Success in this mission requires that we don’t just accept difference—but that we celebrate and embrace the diverse community and backgrounds individuals come from. We stay true to our mission by ensuring that our place can be anyone’s place, and embrace diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

As a proud equal opportunity employer, SkillUp does not discriminate on the basis of race, color, ancestry, national origin, religion or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other characteristics protected by state or federal law or local ordinance.

Compensation & Benefits

Target salary for this position is $50,000 - $60,000 depending on experience, geography and Internal equity.

SkillUp offers a generous compensation package which includes employer-sponsored healthcare, vision and dental, 401K employer match, 25 days of office closure, PTO, education stipend and annual salary increases based on performance.