Marketing Manager

Our Mission:

We advance the conservation of lands and waters in Maine to ensure ecological well-being and foster thriving communities.

We understand that as in nature, diversity builds resilience. We uphold a working culture where unique identities and experiences are welcomed and appreciated. Our team is empathetic, committed and collaborative. We seek employees that are not only capable and talented, but who care about supporting and respecting each other. We seek people who are interested in imagining creative solutions and continuous learning.

Position Overview

The Marketing Manager strengthens Maine Coast Heritage Trust’s visibility, engagement, and impact by managing the organization’s digital platforms, branded materials, and marketing systems. This position blends strategy and creativity with hands-on execution—ensuring our communications channels and products are well developed, consistent, accessible, impactful, and aligned with our brand, while supporting the work of the Development, Communications, and Institutional Giving units.

Reporting to the Director of Communications or Associate Director of Communications, the Marketing Manager oversees day-to-day marketing operations, manages key digital and design platforms, and serves as a central point of contact for cross-departmental content needs.

Essential Job Functions

Digital Marketing Platforms & Systems Management (30%)

• Manage and maintain MCHT’s website, ensuring information is accurate, accessible, and aligned with brand standards
• Serve as a resource to staff across departments for accessing, using, and contributing to digital platforms and shared content systems.
• Coordinate Intranet content updates and ensure cross-department materials are current and accessible.
• Oversee digital asset management processes, including organization, tagging, archiving, and quality control of brand assets, photos, and video files.
• Administer and support organizational marketing and content systems, including Monday.com, Canto, Vbout, and the Communications & Philanthropy SharePoint site.
• Serve as liaison between MCHT and website vendor, including identifying needs and exploring solutions.
• Support Associate Director of Communications in managing MCHT’s brand and visual identity across all channels and assets.

Content Creation, Production & Distribution (30%)

• Design, produce, and distribute email communications, newsletters, and other digital content for donor engagement, general marketing, and stewardship.
• Support generation and management of email lists, including segmentation, list updates, data hygiene, and compliance with email marketing standards, and coordinate with the data operations group as needed.
• Draft, edit, and repurpose written content for multiple platforms and audiences, ensuring consistency with MCHT’s brand voice.
• Prepare and upload content to web, email, social media, and internal platforms.
• Support the Associate Director in developing tools, templates, and training to ensure staff, board, and volunteers can confidently and consistently represent the brand in their communications.

Social Media Management & Engagement (20%)

• Develop strategies and approaches to thoughtfully engage MCHT’s followers and reach more target audiences in alignment with the communications strategy and goals.
• Manage MCHT’s social media channels, including content planning, scheduling, posting, and monitoring.
• Create or curate content that engages audiences and elevates visibility for MCHT, conservation and partners.
• Monitor social media best practices and integrate into marketing implementation to meet communications goals.
• Track and analyze social media performance and recommend adjustments based on insights.

Marketing Collateral & Creative Development (15%)

• Produce light graphic design materials, including fliers, one-pagers, infographics, ads, and branded templates.
• Coordinate production of printed materials and promotional items, working with external designers, printers, and vendors.
• Manage inventory and distribution of branded merchandise and collateral, including identifying needs in collaboration and consultation with cross-departmental stakeholders.
• Support colleagues by preparing marketing assets and templates that facilitate consistent, brand-aligned content.
• Complete basic photo or video editing as needed (if skill set allows).
• Manage video and photo production with professional videographers and photographers (if skill set allows).
• Capture photos or short videos for select projects (bonus function).

Analytics & Reporting (5%)

• Track and monitor key digital metrics across web, email, social media, and other platforms.
• Compile and report insights that inform planning and content strategy.
• Maintain dashboards, reports, and documentation of recurring metrics.
• Assist the Associate Director of Communications in setting up systems to track editorial and content metrics such as production timelines, email and social engagement, appeal response rates, and audience growth.
• Other duties as required.

Supervisory Responsibility

Manage inter-departmental project teams and vendors as needed.

Education & Experience

Bachelor’s degree in a related field. 3-5 years of related experience in marketing, content creation, or digital platform management and execution. In lieu of education, 7+ years of related and relevant experience.

Qualifications

• Digital Expertise: Experience and passion for managing digital platforms, web content, and social media channels. Experience working with a range of digital platforms, such as Wordpress, Canto, Vbout, Salesforce, Monday.com, Blackthorn, Adobe Creative Suite, Facebook, Instagram and LinkedIn. Working knowledge of digital analytics (Google Analytics, social metrics, email performance dashboards).
• Writer/Editor: Strong writing and editing skills with the ability to synthesize complex information for broad audiences. Clear writer with an eye for visual presentation and the ability to translate program work into compelling marketing.
• Team Player: A motivated self-starter and team player who works well in a collaborative work environment to meet shared goals.
• Systems Thinker: Understands communication platforms and how workflows, platforms, and processes intersect. Knows current trends and best practices for non-profit marketing. Comfortable learning new platforms and seeks opportunities to improve them.
• Design Savvy: Familiarity with graphic design tools (e.g., Adobe Creative Suite). Photography or basic video capture experience and editing (preferred).
• Organized: Strong organizational skills and attention to detail. Works well under pressure and with tight deadlines. Follows through, manages timelines, and brings consistency to recurring processes.

Working Conditions & Physical Demands

MCHT is a hybrid workplace with three days a week remote, and two days a week in office. Work is performed in a normal office environment not subject to extremes of noise, temperature, odor, etc. Operates computer, printer, photocopier, and basic office equipment. Work requires extended sitting and repetitive motion in the use of computers, keyboard, and mouse. Occasionally moderate to heavy lifting is required. Some evaluation and observation work is performed outside requiring mobility on uneven terrain and exposure to seasonal weather.

This is a permanent, full-time position with a benefits package including insurance, generous vacation and sick time, and a retirement plan. The starting hourly rate for this role is $27.50 to $31.50 and is dependent upon experience.

To Apply: Please send your cover letter and resume to search@mcht.org with “Marketing Manager” in the subject line by February 1, 2026.

The above statements are intended to describe the general nature and level of work being performed by people assigned to do this job. The above is not intended to be an exhaustive list of all responsibilities and duties required. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment to the position.

*External and internal applicants, as well as position incumbents who become disabled as defined under the Americans with Disabilities Act, must be able to perform the essential job functions (as listed) either unaided or with the assistance of a reasonable accommodation to be determined by management on a case-by-case basis.

This job description does not constitute an employment agreement between the employer and employee, and is subject to change by the employer, as the needs of the employer and requirements of the job change.

Maine Coast Heritage Trust is an equal opportunity employer dedicated to creating an inclusive culture where employees from diverse backgrounds can thrive and support our mission. We recruit, hire, train, promote, compensate, and administer all personnel actions without regard to race, color, religion, sex, sex stereotyping, gender, gender identity, gender expression, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, sexual orientation, genetic information, or any other status protected by applicable law.

This is a permanent, full-time position with a benefits package including insurance, generous vacation and sick time, and a retirement plan. The starting hourly rate for this role is $27.50 to $31.50 and is dependent upon experience.