Director of Marketing & Communications

**NOTE: This role is also available as a management level role with decreased responsibility and strategic expectations. Job description: bethlehemcolonial.org/careers

About The Colonial Theatre

The Colonial Theatre is the home of arts, film, music and culture in New Hampshire’s North Country. Located in the heart of The White Mountains in Bethlehem, New Hampshire, the historic Colonial Theatre is one of the oldest continuously operated movie theaters in the country. When The Colonial opened its doors in 1915, the era of the Grand Hotels was in full swing and Bethlehem was a premier destination resort. Because of its sophisticated clientele The Colonial quickly became a venue for studios to test market their films. With its rich history The Colonial remains one of the remaining links to the era of the Grand Hotels as well as a significant chapter in the history of the film industry.

Now, after a series of renovations and improvements, the 295-seat Colonial offers state-of-the-art digital projection and surround sound for independent and world cinema, hosts Grammy award-winning performing artists, family entertainment, and community events from May through October—all without losing the intimate charm of a vintage theater.

The Colonial Theatre is on New Hampshire Registry of Historic Places and was named “Best Vintage Movie Theatre” by Yankee Magazine.

VALUES

We believe…

• relevant arts and cultural programming make a positive difference in creating a sense of belonging, fellowship, and community that enriches all;
• access to different perspectives gives us deeper understanding of the world in which we live and helps us see more clearly what unites us as well as what makes us each unique;
• responsible stewardship and partnerships enable us to leave a lasting legacy of cultural enrichment.

VISION STATEMENT

A vibrant, engaged and enriched community through arts & culture.

MISSION STATEMENT

Inspire and invite participation in the cultural conversation.

GENERAL

The Colonial Theatre seeks a collaborative and community-oriented Director of Marketing & Communications. This role will oversee, strategize, design, and implement The Colonial’s marketing, communications, and public relations strategies while working closely with the Executive Director and programming staff. This includes designing, overseeing, and implementing The Colonial’s digital and print advertising as well as promotional strategies and partnerships. Additionally, the Director of Marketing & Communications will steer the development of a cohesive marketing strategy for The Colonial, develop materials for programs and live shows, advancement programs, collateral materials, and present innovative ideas to achieve our mission/goals and ensure brand consistency.

RESPONSIBILITIES

Marketing Strategy

• Develop, manage, execute, and track the success of a holistic marketing and communications strategy for The Colonial Theatre, in collaboration with the Executive Director.
• Strategize, develop, manage, and optimize performance of marketing and advertising campaigns across various channels, including search engines, social media, local media, email, print advertising, etc.

Communications & Public Relations

• Create engaging and persuasive copy for social media, web landing pages, and email campaigns in collaboration with the Executive Director and programming staff.
• Plan, manage, and execute strategic email campaigns and public relations initiatives.
• Represent The Colonial Theatre at public events, and develop strong relationships within the local community.

Digital & Social Media

• Analyze, plan, and execute social media strategy, including scheduling and managing daily posts, identifying strategic opportunities, recommending improvements, and communicating with followers on Facebook and Instagram.
• Plan, manage, and execute timely webpage updates for event pages, advancement campaigns, and institutional storytelling (blogs, press releases, etc.), in collaboration with the Executive Director and programming staff.

Print & Digital Asset Development

• Project manage and collaborate with graphic designer, photographers, and the broader team to produce visually appealing digital and print assets for marketing efforts, in keeping with brand visual identity and artist requirements.
• Coordinate dissemination of event posters, brochures, and other advertisements.
• Collaborate with the Executive Director on creative ways to manage advertising income via season brochures and monthly calendars, and identify new opportunities for generating advertising income.

Marketing Analysis

• Track, report, and act on key performance indicators (audience composition, click throughs to ticketing or donations, program strengths/weaknesses, ticket sales, attendance, etc.).
• Research trends in marketing and the arts, and inform management of changes that are relevant to the company’s marketing activities.

QUALIFICATIONS

7+ years of experience in marketing, communications, and digital media required. Advanced degrees may count toward experience. Experience in the arts and culture sector preferred. To be successful in this role, applicant should also have:

• Excellent copywriting skills, time management, creativity, and ability to work independently
• Proven experience in community engagement and relationship-building
• Excellent marketing strategy, analytics, and campaign management across various digital and print channels.
• Strong social media marketing and management skills (familiarity with Meta suite, analytics tools such as Google Analytics and/or Facebook Insights, etc.)
• Strong webpage and marketing email management and analytics skills (e.g. WordPress, Mailchimp)
• Proficiency with content and advertising management systems (e.g. Google Ads, Facebook Ad Manager, Meta Business Suite)
• Familiarity with graphic design practices (experience with Adobe Suite and/or Canva a plus)
• Familiarity with Microsoft Office, Dropbox, Google Suite or similar co-working tools.
• Proven experience with database management systems (e.g. ticketing, POS, and/or CRMs)
• Collaborative spirit, openness, sense of humor, ability to collaborate with a cross-functional team, passion for The Colonial’s mission, and ability to inspire others to participate are all appreciated
• Reliable transportation

Candidates who do not fulfill every qualification but possess transferable skills and an excellent ability to learn and pick up new skills are encouraged to apply.

WHAT SUCCESS LOOKS LIKE

After the first year, the successful candidate will have:

• Established a strong, collaborative strategic partnership with the Executive Director and programming staff, with clear workflows, campaign timelines, and decision-making structures that keep marketing fully aligned with programming, fundraising, and institutional priorities.
• Designed, launched, and refined a holistic marketing and communications strategy that supports ticket sales, contributed revenue, and audience development across film, live performance, and advancement campaigns.
• Built a cohesive and recognizable Colonial brand voice and visual identity across all digital, print, and on-site materials, strengthening the theatre’s public profile and community trust.
• Increased the theatre’s digital reach, engagement, and conversion through well-planned social media, email, web, and advertising campaigns informed by audience data and performance metrics.
• Implemented a reliable system for tracking and reporting on marketing performance—including audience composition, ticket sales, email and ad performance, and campaign ROI—used regularly to guide strategy and budgeting.
• Established The Colonial as a visible, respected presence in the region through strong media relations, community partnerships, and public-facing communications.
• Created sustainable marketing systems and documentation—calendars, asset pipelines, ad workflows, brand standards, and reporting tools—that allow campaigns to run smoothly and scale as the organization grows.
• Generated or increased earned marketing revenue (advertising, sponsorships, and promotional partnerships) through season publications, calendars, and other collateral.
• Delivered a clear year-end marketing and communications report to leadership and the Board outlining wins, challenges, audience trends, and strategic opportunities for the next season.
• Demonstrated leadership, creative vision, and analytical rigor that positions marketing as a core driver of financial resilience, community engagement, and long-term organizational growth at The Colonial.

Our benefits package includes flextime, sick and vacation time, health insurance stipend, retirement benefit, and professional development. We are seeking a strong, skilled partner who will grow the role.

English, Fluent