Sales and Donations Coordinator (Digital marketing and fundraising)

About the Organization

Trama Textiles is a 100% worker-owned women’s weaving association based in Guatemala, created to help local women receive a fair salary through backstrap weaving textiles. We work directly with 15 weaving cooperatives, and represent 150 women from five different regions.

Working with Trama offers an excellent opportunity to understand the running of a small non-profit organization and gain first-hand experience working with rural communities in the Guatemalan Highlands, while learning about the diversity of Mayan culture and traditional weaving.

Our headquarters is in the beautiful highland city of Quetzaltenango (Xela). Our volunteer office is located within our local store, where we sell our handwoven crafts and host our weaving school — offering hands-on classes and demonstrations for individuals or tour groups interested in Guatemalan weaving.

We run cultural exchange tours, where individuals can spend time with a weaver and her family, learning to weave and gaining an understanding of Mayan culture. We also sell our products internationally through online platforms and wholesale clients. Recently, the cooperative has launched educational programs to offer development opportunities for cooperative members and scholarships for the children of our weavers.

The Position

Sales, Marketing, and Donations Coordinator – Trama Textiles

Purpose of the Role:

To strengthen Trama Textiles’ national and international presence through online and offline sales, digital marketing, and donor engagement. This position focuses on increasing revenue streams—retail, wholesale, and donations—while communicating the cultural and social impact of Trama’s work with Mayan women weavers.

Professional Profile

• Education: Degree in Marketing, Communications, International Business, or related field.
• Languages: Advanced English and fluent Spanish (written and spoken).
• Experience: Minimum of 2 years in digital marketing, e-commerce, or fundraising roles.
• Core Skills:
  • Strong storytelling and content creation abilities.
  • Proficiency in digital tools (Meta Business Suite, Google Ads, Canva, Shopify, Mailchimp, etc.).
  • Understanding of SEO/SEM strategies and social media analytics.
  • Capacity for strategic planning and creative problem-solving.
  • Empathy and commitment to fair trade, women’s empowerment, and sustainable development.

Main Responsibilities

Sales and Business Development

• Manage Trama’s e-commerce store (Shopify+ Etsy) and ensure optimal product visibility and descriptions.
• Develop strategies to increase B2C (retail) and B2B (wholesale) sales internationally.
• Identify and contact potential wholesale clients, boutiques, and ethical fashion partners.
• Coordinate packaging, shipping, and follow-up of wholesale and online orders.
• Analyze sales trends and propose monthly targets and promotions.
• Maintain professional communication with clients and partners in English and Spanish.
• Oversee customer inquiries on all digital channels, ensuring timely and accurate responses.

Digital Marketing & Content Creation

• Design, schedule, and manage social media content across platforms (Instagram, Facebook, LinkedIn, etc.).
• Implement digital advertising campaigns (Meta Ads, Google Ads, SEO, SEM) to drive traffic and conversions.
• Create email marketing campaigns for customer retention, storytelling, and donor engagement.
• Collaborate with the Program Coordinator to ensure that content reflects the authentic voices of the weavers.
• Collect and analyze digital performance metrics to optimize campaigns and reach.
• Supervise photography and videography for product storytelling and community impact.
• Ensure brand consistency and ethical representation of Trama’s mission and artisans.

Donations and Fundraising Coordination

• Develop and manage donor relationships for both local and international supporters.
• Create and maintain a sponsorship program to support scholarships for weavers’ children and capacity-building for artisans.
• Write and submit proposals, grant applications, and donor reports in English.
• Coordinate communication with sponsors, sharing regular updates on the impact of their contributions.
• Organize fundraising campaigns (online and in-person) that align with Trama’s values and cultural heritage.
• Maintain donor and grant databases, ensuring accurate follow-up and accountability.
• Collaborate with the leadership team to identify funding priorities and new opportunities for partnerships.

Cross-Department Collaboration

• Work closely with the Program Coordinator to align marketing strategies with operational capacity.
• Support volunteers in creating creative content, photography, or product descriptions.
• Assist in training volunteers in marketing tools and brand communication guidelines.
• Communicate regularly with artisans and cooperative leaders to understand product stories and updates.
• Represent Trama Textiles in external meetings, fairs, and exhibitions when required.

Reporting and Strategic Growth

• Track KPIs and prepare monthly performance reports on sales, marketing reach, and donations.
• Suggest new market trends, collaborations, or campaigns that align with Trama’s mission.
• Manage budgets for marketing and fundraising initiatives.
• Support leadership in developing an annual strategic plan for visibility and revenue growth.

Personal Attributes

• Deep appreciation for handmade work, Mayan culture, and sustainable development.
• Creative mindset with analytical thinking.
• Self-motivated, organized, and results-oriented.
• Excellent interpersonal and intercultural communication skills.
• Flexibility to work in a dynamic, evolving NGO environment.

Work Conditions

• Location: Quetzaltenango, Guatemala (in-person)
• Schedule: Part-time, Monday to Friday (presence required on Mondays full day)
• Benefits: Accommodation, use of kitchen and utilities (gas, electricity, internet), laundry area, and a monthly stipend.

• A place to stay with a private room, with kitchen and bathroom in a house.
• Practice and improve your Spanish immensely
• Recommendations provided on attractive accommodations in Xela
• Work directly with Indigenous women artisans in a mission-driven organization.
• Gain experience in creative direction, leadership, and community engagement.
• Enjoy a flexible schedule and vibrant cultural immersion in Xela.
• Contribute meaningfully to sustainable fashion and women’s empowerment.
• Trama Textiles office is in walking distance to best accommodations, restaurants, recreational activities in Xela, no need for a car or paid transportation

English: Advanced or native level required for communication with international volunteers, partners, and donors.

Spanish: Intermediate level required. Must be able to communicate with artisans, local partners, and staff in everyday situations.

Knowledge of an Indigenous Mayan language is a plus, though not required.