Director, Digital Fundraising and Advocacy

The Development department is AIUSA’s primary driver of income generation and supports AIUSA’s mission and Amnesty International’s global human rights initiatives. The department’s goal is to ensure long-term financial sustainability by identifying new revenue streams, while also prioritizing retention, engagement, and upgrades of our existing supporter base through extraordinary donor experiences that inspire them to become life-long supporters.

The Director, Digital Fundraising and Advocacy (“Director”) is a strategic leader responsible for driving online engagement, revenue growth, and mission impact through digital channels. Reporting to the National Director, Digital Engagement, this role blends creativity, data-driven strategy, and technical expertise to lead integrated digital campaigns that inspire giving, mobilize supporters, and amplify the voice of AIUSA.

The Director will oversee digital fundraising initiatives, advocacy campaigns, and supporter journeys across Development, Marketing and Communications, Campaigns, and Movement Building and Member Engagement, using a blend of platforms from email and SMS to web, social media and emerging platforms.