Digital Engagement Manager

The Natural Resources Council of Maine (NRCM) is seeking a Digital Engagement Manager to help grow our online advocacy and fundraising efforts and strengthen relationships with members and supporters across Maine. This role plays a key part in shaping how people connect with NRCM through digital channels, translating environmental issues into compelling, accessible content that inspires action and builds long-term engagement.

Working as part of NRCM’s Communications Team, the Digital Engagement Manager collaborates closely with colleagues across the organization to design and execute digital strategies that support advocacy, fundraising, and outreach goals.

Position Details:

• Location: Augusta, Maine – hybrid (some office, remote, and travel requirements)
• Classification: Full-time, Regular, Exempt
• Schedule: 40 hours/week; Monday – Friday
• Salary: Band – $76,407 - 86,097
• Benefits: Benefit eligible, includes 100% employer paid health insurance, dental, retirement, generous leave time, and professional development.
• Union eligible: Yes

What you will do:

You will lead NRCM’s digital engagement efforts, combining strategy, creativity, and data to expand our reach and deepen supporter relationships. This role blends planning and execution and is well suited for someone who enjoys collaboration, problem-solving, and seeing the impact of their work in real time.

Key Responsibilities:

• Develop a long-term strategy for digital engagement across the organization tied to clear goals and deliverables that ensures NRCM remains a leader in digital advocacy, fundraising, and outreach.
• Plan and implement multi-channel digital engagement campaigns that support the organization’s advocacy, fundraising, and outreach objectives while enhancing brand awareness.
• Manage NRCM’s organization-wide email program and CRM-led supporter journeys.
• Write, create, and publish engaging digital content across email, website, social media, and other platforms. Provide back-up on website and social media as needed.
• Produce webinars in coordination with Advocacy and Philanthropy departments.
• Lead a paid digital strategy across multiple existing and emerging social platforms and media outlets, including lead generation campaigns.
• Cultivate and manage relationships with online influencers in support of NRCM’s brand and advocacy objectives.
• Ensure digital campaigns are aligned with brand guidelines, organizational priorities and initiatives, and long-term strategic planning.
• Measure and report regularly on key performance indicators (KPIs) for the digital engagement program. Conduct A/B tests and analyze data to continually refine and optimize engagement
• Collaborate with staff across departments to maximize effectiveness of Every Action and VAN in engaging members and supporters online.
• Monitor evolving digital engagement trends, and implement, where and when feasible, new solutions that lead to stewardship and growth.

Skills and Experience:

• Demonstrated experience managing digital engagement, fundraising, or marketing campaigns for stewardship and growth.
• Prior experience with online CRM applications, database management, website, and social media platforms. Experience with Every Action (CRM) and Wordpress (CMS) is a plus.
• Ability to present complex information in creative and accessible ways. Demonstrated skills in writing, design, and - digital content creation.
• Proven ability to analyze data and translate insights into effective digital strategies that support and advance advocacy and/or fundraising goals.
• Strong background in advocacy, electoral, and/or public interest issue campaigns with the ability to learn environmental policy issues quickly and communicate complex issues in simple and persuasive terms.
• Ability to collaborate effectively and build respectful relationships across departments and teams.
• Strong project management and problem-solving skills with ability to work independently, manage priorities, and meet deadlines.

Why work for NRCM?

NRCM is a statewide environmental nonprofit dedicated to protecting Maine’s natural resources and the communities that depend on them. We value collaboration, respect, and shared purpose and are committed to creating a workplace that is inclusive and supportive. Our staff are passionate about their work and about supporting one another.

NRCM is an equal opportunity employer. We welcome applicants of all backgrounds, identities, and lived experiences. Reasonable accommodations are available throughout the hiring process.