Digital Content Specialist

About MADRE

MADRE is an international human rights organization that strengthens communities locally by centering the expertise of women and girls within them. MADRE builds sustainable, networked partnerships, and champions equity through systemic policy solutions and funding. MADRE integrates grantmaking, organizational strengthening, and legal advocacy to achieve its goals. Since its founding in 1983, MADRE has provided more than $65 million in grants to support women and girls in more than 40 countries. Learn more about MADRE’s work at: https://www.madre.org/.

Position Summary

MADRE seeks a proactive Digital Content Specialist (DCS) to support the execution of a cohesive digital strategy that aligns with its mission and goals. This includes managing MADRE’s social media platforms and updating its website content.

Location: United States

Exemption Status: Exempt

Part-Time/Full-Time: Full-time

Union/Non-Union: This role is a union-represented position.

Reports to: Multimedia Communications Manager

Team: People, Culture, Operations

Collaborates with: Development, Grantmaking & Partnership, and Advocacy & Policy

Salary: $93,000 (Please note this salary is in line with our band for this role is

non-negotiable)

Position Description

MADRE is seeking an innovative and highly motivated Digital Content Specialist (DCS) to assist with developing and implementing strategic digital content that enhances MADRE’s online presence, drives audience engagement, and amplifies the voices of our grassroots partners. This role blends creativity, strategy, and technical skills and is ideal for someone who is passionate about justice, storytelling, and high-quality design.

This dynamic role requires the use of prudent discretion and independent judgment while executing job duties, strong organizational skills, and collaboration across all of MADRE’s teams. As part of this collaboration, the DCS is responsible for creating and designing digital content, including static graphics, carousels, infographics, and short-form video. The DCS will use storytelling and visual strategy to communicate MADRE’s mission and vision through compelling written, visual, and multimedia content. The DCS will support end-to-end digital campaign development, from concept and design to scheduling, execution, and performance analysis—ensuring every piece reflects MADRE’s voice and values. Additionally, the DCS is responsible for helping with managing and posting to MADRE’s social media accounts, updating website content, and working cross-functionally with internal teams and external vendors to manage digital projects efficiently. The DCS is expected to take initiative in ensuring all digital materials reflect MADRE’s brand identity and voice. The DCS may supervise interns and manage relationships with consultants to support content creation and design production.

Core Responsibilities

Content Creation & Strategy:

• Create engaging and impactful digital content that reflects MADRE’s mission and brand identity using independent judgment and discretion, including writing, designing visual assets, and creating infographics, carousels, short-form video, and multimedia content.
• Assist with the development and maintenance of digital content calendars and coordinate with team members to align digital efforts with broader communications and campaign strategies, including launch timelines, goals, key messaging, and milestones.
• Write, edit, and design content for MADRE’s website and social media platforms that adheres to best practices in digital storytelling and visual communication.

Social Media Management:

• Manage MADRE’s presence across platforms such as Instagram, LinkedIn, Twitter/X, Facebook, and YouTube using independent judgment and discretion, including scheduling regular posts, designing graphics, and engaging with the audience to further MADRE’s mission and goals.
• Propose and implement creative social media strategies that combine writing, design, and engagement techniques to expand reach and deepen audience connection.
• Collaborate across internal teams to implement digital storytelling campaigns.
• Stay current with design and platform trends, integrating new formats (e.g., Reels, interactive stories, motion graphics) where appropriate.
• Monitor and respond actively to follower engagement using independent judgment and discretion, fostering a consistent and inclusive community tone and presence.

Website & Digital Platform Coordination:

• Collaborate with team members and external vendors to maintain MADRE’s website, ensuring visual consistency, accessibility, and alignment with current campaigns and organizational goals.
• Design and update web graphics, landing pages, and digital features that enhance user experience and represent MADRE’s identity across platforms.
• Ensure that all website content is accurate, visually compelling, and timely, particularly for announcements, initiatives, and fundraising campaigns.

Analytics & Performance Reporting:

• Track and analyze web and social media performance metrics to assess the effectiveness of written and visual content.
• Develop monthly and campaign-based reports that include data-driven insights and creative recommendations to enhance both narrative and design strategies.
• Identify patterns and trends in audience behavior to inform content planning, design choices, and engagement approaches.
• Create post-campaign reports with visual and written analysis that evaluates reach, engagement, and lessons learned to inform future campaigns.

Learning and Evaluation:

• Support organization-wide learning and evaluation efforts, including contributing visual and written content to support storytelling and reporting.
• Communicate regularly across internal teams to gather insights and share content strategies that uplift MADRE’s values and partner narratives.

Other:

• Organize and maintain structured archives of visual and written digital content for easy access and institutional memory.
• Maintain and update MADRE’s Media Resource Library, ensuring assets are on-brand, up-to-date, and clearly labeled for internal use.
• Track project timelines and budgets and maintain detailed records of content production, performance, and related expenditures.
• Supervise interns and liaise with vendors and consultants, including freelance designers, videographers, and other content creators as needed.
• Exercise discretion and independent judgment in the performance of the above-outlined responsibilities.
• Perform other tasks and duties assigned by management.

Required Qualifications

• Commitment to MADRE’s mission, vision, and values.
• Passion for human rights, social justice issues, and the role of philanthropy in supporting local groups for social change.
• Bachelor’s degree in Communications, Graphic Design, Digital Media, Marketing, or a related field, or equivalent professional experience.
• Minimum 5–6 years of experience in digital content creation, graphic design, social media management, or a similar role combining strategy, storytelling, and execution.
• Ability to design high-quality visuals for social media, websites, and digital campaigns, with proficiency in tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, and/or Figma.
• Excellent written communication skills, including the ability to write clear, engaging content that complements and enhances visual design.
• Proficiency in using social media platforms (e.g., Instagram, LinkedIn, Twitter/X, Facebook, and YouTube), using content management systems (CMS), and analyzing data to inform digital strategies and improve content performance.
• Experience using digital project management tools and social media scheduling platforms (e.g., Metricool, Hootsuite, Buffer).
• Strong organizational skills and ability to work independently in a fast-paced environment, managing competing priorities across design and content responsibilities with professionalism and attention to detail.
• Excellent interpersonal skills, including the ability to collaborate with diverse peers and third-party individuals, and build relationships with audiences through digital and non-digital platforms.
• Ability to implement feedback on designs and content and adapt content to various platforms and audiences.
• Ability to maintain structured digital records and file naming conventions for visual assets, content calendars, and digital archives.