Marketing Manager

JCC Chicago works to ensure a vibrant, thriving and connected community through meaningful and impactful programs inspired by Jewish and human values. The largest Jewish community center in North America, JCC Chicago serves tens of thousands of children, teens, adults, seniors and families through an array of award-winning, life-enriching programs, services and experiences. The Marketing Manager will have the opportunity to drive and promote the programs that create meaningful connections for thousands of individuals across Chicagoland and to build a hopeful future for all.

The Marketing Manager will be a people person who enjoys connecting community and building relationships with program partners. They will lead marketing for a broad program portfolio of agency initiatives and will ensure all marketplace communication is aligned with JCC Chicago’s brand positioning. The Marketing Manager will develop, plan, and execute results-oriented, integrated, strategic marketing plans aimed at maximizing program awareness, engagement, and revenue through a variety of media, including print and online, broadcast, social media, and mobile.

Key Areas of Responsibility:

• Work in collaboration with the CMO and program partner to develop, plan and execute innovative marketing campaigns to accomplish established program marketing objectives.
• Serve as an internal champion for their program portfolio using creative copy, on brand images, and innovative tactics to tell the stories and promote programs and experiences.
• Achieve program awareness and engagement goals by developing, planning, and executing strategic marketing and communications plans.
• Work proactively with programmatic partners, openly communicating and sharing documentation of project lifecycle timelines and strategies.
• Write engaging and impactful copy, connecting programs to donors and community, “owning” their program areas and being accountable for their relevancy and success in the marketplace.
• Assist with the management of customer-focused direct response channels, including digital (email, web, mobile, etc.), direct mail, calendar creation/maintenance and other media.
• Collaborate with in-house partners to take projects from concept and development to final delivery - providing messaging, copywriting, and design direction, as needed.
• Deliver easily digestible metrics on efforts and campaigns for program partners.
• Demonstrate a strong creative perspective and bring fresh ideas to product positioning and marketing campaigns.
• Other duties as required.

Key Essential Job Duties/Physical Duties: (Identify which physical demands of the job are key to the role):

• Repetitive movement of arms and hands to operate computer, keyboard and mouse.
• Ability to stand; walk and stoop, kneel, crouch, or crawl.
• Ability to operate equipment such as phone, computer keyboard and standard office equipment.
• Be able to frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds.
• Vision: close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Days/Hours/%Travel:

• Hybrid work schedule; M-F, 9:00am-5:00pm, some nights + weekends as necessary; frequent local travel to various JCC locations.

Direct Reports (titles and FTE%):

N/A

Indirect Reports (titles and FTE%)

N/A

Job Category:

Management

Compensation:

$60,000 - $65,000 annually, commensurate with education and experience

Education Qualifications:

• A bachelor’s degree in communications, Journalism, Marketing, Advertising or related field.

Previous Experience:

• 3-5+ years of marketing experience, with proven success in the development and execution of integrated marketing campaigns across multiple channels - marketing communications and promotional programs, public relations, brand building.
• Previous success managing simultaneous projects, budgets, and deadlines with ability to plan, achieve, and evaluate results individually and through others.

Other Requirements:

• Ability to foster and maintain positive relationships with staff and colleagues across the agency.
• Passion for building and growing community.
• Strategic thinking; must demonstrate the ability to take a wide view. Must be able to create, execute and manage a sound integrated marketing plan.
• Creativity: needs to guide and challenge a team responsible for growing an evolving, dynamic brand. Need to be open to new ideas, adventurous and practical simultaneously.
• Flexibility: need to be adaptable and have the ability to adapt plans and direction as the business indicates.
• Stellar writing and communication skills; proven experience in copywriting.
• Knowledge of artwork development, media, PR, Social, Digital and advertising processes.
• Ability to prioritize work, use good judgment, pay attention to detail, demonstrate a strong sense of urgency, and carry projects through to completion in a timely manner.
• Results-oriented team player with the ability to take initiative and drive programs.
• Experienced in consumer behavior and marketing principles.
• Must be highly self-motivated, personally & professionally resilient, enthusiastic, passionate and capable of working independently and collaboratively.
• Excellent computer skills; proficient in MS Office – PowerPoint, Word, Excel and Adobe Acrobat; familiarity with Adobe CS; Monday.com; Microsoft Teams; digital asset management; experience with digital advertising and SEO a plus.

JCC Chicago offers a suite of comprehensive benefits to full time staff including:

• Flexible Work Schedule
• Health, dental, and vision insurance
• Participation in a 401(K) plan with matching contributions
• Life insurance and short/long term disability coverage
• Generous paid time off, sick time, and paid observance of secular and Jewish religious holidays
• Employee Assistance Program (EAP)

Uniquely JCC Benefits

• Free fitness membership at JCC Chicago community centers and aquatics facilities
• Meaningful discounts on JCC Chicago programming, including day and overnight camp, Early Childhood, and event rentals
• Professional development opportunities with the JUF/Jewish Federation
• Tuition Assistance Program

English proficiency required