Manager, Marketing + Communications

JOB OVERVIEW

The Manager, Marketing + Communications, is responsible for the development and implementation of the department’s digital strategy and executing related marketing objectives through various channels, including the Alliance’s website, email marketing, media relations, and social media platforms. The position supervises the Marketing + Communications Coordinator and reports directly to the Vice President of Communications + External Relations.

ESSENTIAL JOB FUNCTIONS / KEY JOB OUTCOMES

General Marketing & Communications

• Develop and execute marketing campaigns to advance the Alliance in its core operational areas, and ensure these campaigns align with the organization’s larger goals and mission
• Work collaboratively to create cross-channel campaigns with team members and colleagues, including: Visitor Services (party venues and recreational facilities), Fundraising (online fundraising, fundraising events and membership program), Community Relations (community engagement initiatives, public programs, volunteer program), Park Operations (landscape management, and capital design), and HR/People and Culture
• Help set the strategy and execution of media relations campaigns, including: working with staff across the organization to identify PR opportunities and pitching stories about the Alliance to a diverse range of media; and managing press events and the development of press releases
• Manage the coordinator in the collection and analysis of marketing data to determine the success of marketing activities and propose data-based recommendations to inform future strategy and goals in this area
• Directly manage the Marketing Coordinator, providing guidance and professional development, and assume responsibility for the selection and supervision of Marketing Interns as needed.
• Stay up-to-date with digital trends and best practices, and make recommendations to enhance the user experience and overall functionality of the Alliance’s digital outreach

Email Marketing

• Develop email marketing and cross-channel communications strategies with the Communications + External team members and various internal stakeholders to identify the proper approach to increase audience size, engagement, retention, and growth.
• Manage and lead all email campaigns, including email newsletters and other monthly, quarterly, and semi-annual email campaigns, including content development, set-up, testing, distribution, and reporting

Website + Social Media Marketing

• Develop and execute strategies for website and social media marketing, with a focus on increasing traffic, engagements and conversions via SEO functionality, digital advertising, enhancements to user experience and the integration of third-party applications
• Manage the development of content for the website and social media, including content creation and posting to channels using the content management system and third-party apps.
• Manage the coordinator in community engagement on social media platforms, including responding to queries posted publicly and via messaging, working with the Community and Government Relations Coordinator
• Monitor functionality and user experience of the website, and troubleshoot or escalate issues working with an external consultant
• Leverage marketing reporting to analyze and measure the impact of the content strategy and to optimise website and social media performance
• Manage the Google AdWords grant and support the Marketing Coordinator’s weekly maintenance of this property

Performs other job-related duties and functions as assigned

Requirements

EDUCATION & EXPERIENCE

• Bachelor’s Degree in Marketing, Communications, or other relevant discipline preferred
• 5-7 years of experience in Marketing and/or Communication
• Minimum of 2 years of People Management experience
• Possesses strong Project Management skills
• Demonstrates strong attention to detail and communication skills (verbal, written and oral)

COMPETENCIES (Knowledge, Skills & Abilities + Other personal attributes)

• Passion for the Alliance Mission & Core Values: A passion for public parks and environmental conservation combined with a commitment to treating others with respect, appreciating individual differences, and embracing the values of diversity, equity, and inclusion.
• Ethics & Integrity: Earns the trust and respect of others through a consistent commitment to integrity, honesty, and professionalism in all interactions.
• Job Knowledge: Technical knowledge across multiple domains of digital marketing. Knowledge of Google Analytics, email marketing, social media, web management systems, and media relations.
• Project Management: Contributes input toward making effective decisions about department priorities. Works with the senior team to ensure appropriate resources are available to meet objectives, and that policies, procedures, and measures are in place to support achievement of project goals.
• Creative, Critical & Innovative Thinker: Entrepreneurial in nature with a flair for creativity and innovation and the desire to develop fresh approaches and new ideas. A critical thinker with the ability to analyze situations and determine their validity.
• Staff Management & Coaching: Inspires and motivates team members. Enables staff to grow and achieve success through meaningful feedback, instruction, encouragement, support, and professional development.
• Planning, Organizing & Problem-Solving: Ability to manage multiple projects effectively. Defines tasks and milestones to achieve objectives and ensures the optimal use of resources to solve problems and accomplish work objectives effectively. Alerts others to possible problems in a timely fashion and knows when to seek support and direction from others to solve problems, while offering possible solutions. Acts on solutions selected and decisions made.
• Decision-Making: Integrates broad knowledge of information sources, garners insight from abstract data that can be used to assess problems, and exercises sound judgment to make decisions. Thoroughly analyzes the impact of possible solutions and decisions and shares probable impacts based on experience. Is proactive in deciding the best course of action, anticipating likely outcomes or implications. Ensures policies, procedures, and measures are in place to support the achievement of objectives.
• Organization & Accountability: Meticulously well-organized with diligent attention to detail, ability to set priorities and meet deadlines, and takes pride in consistently producing accurate, timely, and quality work products with minimal supervision.
• Communication Skills: Superior written and oral communication skills, including public speaking and the ability to convey complex information in a clear, culturally competent, effective, and understandable manner to multiple stakeholders. Demonstrates effective listening skills and openness to other people’s ideas and suggestions.
• Collaboration & Teamwork: Committed to working in collaboration with others, promoting cooperation and commitment to others and being a positive team contributor.
• Customer Service: Exhibits a strong commitment to delivering excellent and responsive service to internal and external customers.
• Technology: Proficient with digital and web-based technologies and platforms. Fluent across G-Suite applications, email marketing, social media and content management system software, and project management tools.

WORKING CONDITIONS & PHYSICAL DEMANDS

• Work is normally performed in an interior office setting, which does not subject the employee to any hazardous or unusual elements.
• Requires the use of a desktop, laptop or video display terminal and identifying and distinguishing colors and shades of color
• Requires routine physical movements with limited physical exertion
• Requires communicating information with co-workers, stakeholders and/or the public; reading correspondence, instructions, and/or technical documents; writing correspondence and/or reports, and filling in forms

TOTAL REWARDS (Compensation + Benefits)

• Job Grade: 4 (First/Mid-Level Officials & Managers)
• Potential Salary: $72,000 - 75,000 annual gross earnings
• FLSA Status: Exempt
• 20 Vacation Days
• 12 Paid Sick Days
• 14 Paid Holidays (eligible to carryover)
• Comprehensive Total Rewards package includes:

-Medical, Dental, Vision

-Supplemental Options: Flexible Spending Account, Dependent Care FSA, Commuter Benefits, AFLAC & Pet Insurance

-403b Contributions + 2% Employer Contributions