Social Media Specialist

The successful candidate will be responsible for developing and executing a creative social media strategy that elevates APHA’s brand, mission and strategic initiatives. Content Creation & Creative Strategy: Develop and execute a creative, platform-specific content strategy that reflects APHA’s brand and mission. Social Media Management: Plan, schedule and publish content across LinkedIn, X, Instagram, Facebook, Threads, Bluesky and other emerging platforms. Audience Growth & Engagement: Working with all relevant departments, identify opportunities to expand APHA’s reach and grow engaged audiences across all social platforms. Paid Social & Campaign Support: Support and manage paid social media campaigns, including content development, targeting and performance monitoring. Social Listening & Analytics: Use social listening tools to monitor conversations, trends and sentiment relevant to APHA and public health. Analyze content performance and audience insights to inform future creative direction and improve engagement. Collaboration & Coordination: Work closely with the AED, Public Affairs and Advocacy, Campaign for the Public’s Health, communications, marketing, policy and program teams to source stories, gather content and ensure message alignment.

Technical & Platform Expertise: Proven experience managing professional social media accounts across platforms including LinkedIn, X, Instagram, Facebook, Threads, Bluesky and emerging channels. Strong proficiency in creating multimedia content (graphics, short-form video, stories, reels, animations). Experience with social media management and scheduling tools (e.g., Sprout, Hootsuite, Later, Buffer, Vista Social). Content Creation & Creative Skills: Demonstrated ability to translate complex topics into accessible, engaging digital content. Strong writing and storytelling skills with the ability to adapt tone and style for different audiences and platforms. Strategic & Analytical Skills: Experience using analytics tools to track social media performance, audience behavior and content effectiveness. Ability to interpret social listening insights and apply them to content planning and brand strategy. Project Management & Collaboration: Strong organizational skills with the ability to manage multiple projects, deadlines and content workflows. Experience collaborating with cross-functional teams such as communications, marketing, policy or program areas. Communication & Interpersonal Skills: Excellent written and verbal communication abilities. Strong attention to detail, especially in proofreading and brand consistency. Ability to engage professionally with online communities and respond to sensitive topics appropriately. Education & Experience: Bachelor’s degree in communications, marketing, public relations, digital media or a related field, or equivalent experience. Minimum of 2–4 years of professional experience in social media management, digital marketing or content creation. Experience in public health, nonprofit, association or mission-driven organizations is a plus. Physical Requirements: Requires occasional lifting and moving of up to 25 lbs. Must be able to travel and work occasional evenings and weekends as job duties or projects require. Travel to the Annual Meeting is required with other occasional travel possible.

Position is based in downtown DC near several metro stations. Hybrid work environment.

Hours: 35 hours a week, full-time, Monday - Friday (daytime). Number of openings: 1.

Vaccination Policy: New Hires and Employees must adhere to APHA COVID-19 Vaccination Mandate Policy.

SALARY RANGE: Mid to high-60’s (salary commensurate with experience & job role). APHA offers a competitive salary and excellent benefits.

EEO/AA/VETS/DISABILITY. APHA is strongly and actively committed to diversity in its workplace.