Marketing Manager

Job Description

The Marketing & Communications Manager is a full-time, salaried position responsible for advancing the visibility, reputation, and brand presence of GALLIM, the School of Movement, and Artistic Director/Choreographer Andrea Miller. This role is central to growing audiences, deepening engagement, and ensuring that GALLIM’s artistic, educational, and community initiatives reach local, national, and international communities.

Working in close collaboration with both the Artistic Director and Executive Director, the Manager develops and executes annual and project-based marketing strategies across digital platforms, print collateral, and partner channels. This position requires a creative and analytical thinker who excels at managing multiple projects, overseeing contractors, and building cohesive, metrics-driven campaigns.

This is a hybrid position requiring a minimum of one in-person workday per week and attendance at all GALLIM events taking place in New York City and nearby regions.

Key Responsibilities

Strategic Leadership

• Develop the annual marketing and communications strategy in collaboration with the Artistic Director and Executive Director.
• Grow GALLIM’s visibility and expand social media, email, and web audiences through cohesive, measurable marketing initiatives.
• Liaise with presenters, theaters, universities, and educational institutions to coordinate and strategize shared promotional opportunities.
• Oversee all external marketing contractors, including graphic designers, videographers, media firms, and photographers.

Digital Marketing & Communications

• Manage and monitor all social media channels, especially Instagram and Facebook.
• Create and design simple marketing assets using Canva and other basic design tools; collaborate with external graphic designers for major campaigns.
• Edit and produce short-form video content, including reels, trailers, and other promotional footage.
• Draft all marketing copy across platforms, including social media captions, email newsletters, website updates, brochures, and announcements.
• Lead all email marketing efforts in Mailchimp including content planning, design, segmentation, scheduling, and analytics.
• Report on engagement metrics across Mailchimp, Meta, and other digital platforms; use data to refine strategy.

Website Oversight

• Oversee the full redesign of GALLIM’s website and work directly with external developers/designers.
• Maintain ongoing updates and ensure content is accurate, compelling, and aligned with current branding.

Content Capture & Asset Management

• Capture onsite content at rehearsals, performances, events, and educational programs.
• Manage GALLIM’s archival systems for video, photography, and graphic assets.
• Select and distribute approved images, videos, and promotional materials to presenters and partners.

Marketing Operations & Project Management

• Coordinate marketing deliverables across departments, ensuring deadlines are met for development, programming, education, and production needs.
• Review, proofread, and facilitate approval for all marketing materials produced internally or by presenters.
• Oversee merchandising efforts, including branded products, inventory management, and e-commerce operations.
• Support recruitment and supervision of interns or work-study students assisting with marketing and communications.

Qualifications

• Minimum of 3 years of experience in a marketing role, ideally within the performing arts or nonprofit sector.
• Demonstrated experience with analytics and reporting for social media, email marketing, and digital campaigns.
• Proven ability to produce and edit short-form video content; familiarity with trending digital formats.
• Experience working in Canva and creating simple design assets.
• Strong project management skills and experience leading or coordinating cross-functional workflows.
• Proficiency in Google Workspace, Canva, Meta Business Suite, Mailchimp, Squarespace, Dropbox, Vimeo, and Adobe Creative Cloud (Premiere/Photoshop) or comparable tools.
• Excellent writing skills, with clear, compelling copywriting ability.
• Strong design sensibility, ideally with an understanding of dance and movement aesthetics.
• Creative, resourceful, solutions-oriented, and able to work both independently and collaboratively.
• Passion for the performing arts and alignment with GALLIM’s mission and values.

Compensation & Benefits

• Full-time salaried position: $60,000-$65,000 annually
• Generous PTO and Paid Holidays
• Healthcare reimbursement provided through GALLIM’s QSEHRA program. Eligibility begins following a 3 month waiting period
• Hybrid work model: Minimum of one in-person workday per week
• Required attendance at all GALLIM events in NYC and nearby regions

Generous PTO and paid holidays

Eligible for QSEHRA following 3 month waiting period

English: Fluent (required)

Spanish: A plus