Media Literacy Project

Media Literacy Project was founded by Deirdre Downs and Hugh Downs in 1993. That same year, Albuquerque Academy agreed to house the project and we have remained here ever since. Media Literacy Project is a nationally recognized leader in media literacy resources and education. Since 1993, Media Literacy Project has delivered dynamic multimedia presentations at conferences, workshops, and classrooms across the country. Our media literacy curricula and action guides are used in countless schools and communities and our training programs have inspired thousands of people to think critically and take action.

Our mission is to advance education and advocacy for media justice. Our vision is a world where all people and communities have affordable access to utilize any and all media tools to ensure their self-determination and a healthy media landscape.

Media Literacy Project’s values include:

• Communication is a media justice issue and a fundamental human right.
• Media should connect communities culturally, technologically, and politically.
• All people should have reliable and affordable access to socially just media. No one should be denied access because of their age, race, gender, geography, language, sexual orientation, economic or immigration status.
• Health is a social justice issue. Communities are healthy when people are physically, mentally, emotionally, and spiritually healthy.
• Media literacy education for social justice equips individuals and communities with tools and capacity to make change and build power.