Media Savvy Girls’ mission is to promote gender equality and improve the life and wellbeing of young girls by:
- Advancing their social and media literacy skills
- Challenging female objectification & gender stereotypes
- Providing direct engagement with healthy female role models
- Empowering through awareness, participation and action
Our aim is to break the vicious cycle created by ignorance, through dispelling the many myths around gender, beauty and sexuality promoted by marketing and media. We firmly believe that this opportunity should not have a price tag but be freely available to all girls, regardless of their economic and social background.
Only by bringing this knowledge to them we can allow young girls to grow into happy, competent and confident teenagers and women.