Volunteer Campaign Manager (Paid + Launch Control)

This Role Turns Strategy into Impact

At Tell My Truth and Shame the Devil C.I.C., content and ideas are only as powerful as their execution. The Campaign Manager ensures that our messaging, campaigns and launches reach the right people, at the right time, in the right way. You are the operational lynchpin between strategy, creators, analysts and ambassadors, translating insight and content into measurable outcomes — whether that’s donor growth, volunteer mobilisation or VFAP engagement. This is not a creative role; it is a precision, execution and optimisation role.

Purpose of the role:

Plan, execute, and optimise multi-platform campaigns. Manage paid ad campaigns for donations, volunteer recruitment, and ambassador activation. Align landing pages, creatives, and content across platforms. Track campaign performance and pivot strategies in real time. Coordinate across analysts, content creators, and Automator's for seamless delivery. Your work ensures that strategy becomes tangible, actionable and results driven.

About the role:

The Volunteer Campaign Manager will support the planning, coordination and delivery of digital campaigns and platform launches that raise awareness, drive engagement and support organisational goals. This role focuses on helping manage campaign timelines, messaging and performance tracking across media and launch activities.

Experience Qualification and Requirements

Essential Technical Competencies:

• Experience supporting or managing digital campaigns, media, marketing initiatives or launch activities (professional, academic, freelance or volunteer).
• Basic understanding of advertising platforms (e.g. Google Ads, Meta Ads, LinkedIn Ads or similar) and campaign structures.
• Experience, or strong familiarity, with campaign planning, timelines and coordination across multiple channels.
• Familiarity with digital tools used for campaign management, collaboration or reporting.
• Strong organisational skills and attention to detail, particularly during campaign launches.

Desirable / Can Be Developed:

• Experience or interest in paid digital advertising, growth marketing or campaign launches.
• Awareness of campaign performance metrics and how insights are used to improve results.
• Ability to coordinate campaign timelines and launch activities across teams.

Qualifications:

• Formal qualifications are not required but desirable.
• Experience in marketing, digital advertising, communications, business or a related field is valued

Main Responsibilities/ Key Duties

• Support the planning, setup and coordination of paid digital campaigns and platform or product launches.
• Assist in managing campaign timelines, launch checklists and key milestones to ensure activities are delivered on schedule.
• Work with marketing, communications and technical teams to align messaging, creative assets, targeting and launch requirements.
• Help monitor paid campaign performance, budgets and spend, flagging issues or opportunities for optimisation.
• Collaborate closely with Social media Director, Social Media Analysts and Insights Officer.
• Support basic analysis and reporting on campaign results, using platform insights and analytics tools.
• Report campaign performance to the leadership team.
• Maintain documentation of campaign strategies, budgets and outcomes.
• Assist with audience targeting, creative testing and campaign adjustments based on performance data.
• Ensure campaigns and launch activities follow organisational guidelines, brand standards and data protection requirements.
• Support post-launch reviews to capture feedback and contribute to continuous improvement of future campaigns.
• Communicate clearly with stakeholders, providing updates and supporting coordination across teams.

What You Gain:

• Hands-on campaign leadership experience in a high-impact CIC.
• Founding contributor status.
• Operational and strategic credibility.
• Experience coordinating multi-disciplinary teams.
• Priority pathway to future paid roles.
• This role builds executive-level experience in campaigns, optimisation and social impact delivery.

What This Role Is Not For:

• Want a purely creative role without operational responsibility.
• Avoid data-driven decision-making.
• Are uncomfortable working with sensitive or trauma-informed content.
• Expect immediate paid employment

Important to Be Clear:

• This is a volunteer role during the build phase.
• It carries real authority over execution and delivery.
• Paid roles will emerge as funding and sustainability allow.

Next Steps

Shortlisted applicants will be invited to

• A values-led discussion.
• A practical campaign and execution scenario conversation.
• If you believe that impact is built on disciplined execution, not just ideas and that strategy without action is wasted potential, this role is for you.

A Final Word

Events bring people together. Safety keeps them coming back.

If you know that: Inclusive spaces protect dignity.