Red Cross media relations volunteers are part of a professional volunteer team that develops and delivers the Red Cross story behind-the-scenes, on-camera, in person, and online through media channels, websites, social media feeds and other content platforms. Responsibilities include:
- Be on call during shifts to vet and assess media inquiries and share information on smaller incidents.
- Serve as media spokesperson for local news outlets in person, over the phone or through Skype interviews.
- Work with chapter and regional leadership to write and pitch local stories to local media.
- Showcase Red Cross services and programs through earned media outreach at events, training, interview, etc.
- Write and distribute media advisories and press releases.
- Create and maintain media lists.
- Protect the reputation of the Red Cross by identifying and assessing potential for harm to Red Cross brand, misinformation or information gaps. Work with communications management team to develop a strategic approach.
Required qualifications include media relations education and/or experience, background in Red Cross response (training provided), branding & messaging, and submission of a portfolio of news releases, video clips of on-camera work or equivalent work samples.
Development opportunities:
- Obtain Red Cross training and networking opportunities
- Hands-on experience with a professional non-profit organization and staff
- Opportunity to see work viewed by the public, promotional campaigns, and disaster communications
This is an on-call position. Minimum of 5 hours per week. Flexible based on current needs.
Sleeves up. Hearts open. All in.
Ready to make a difference? Please visit www.redcross.org/volunteer to get started!