Marketing Strategist Coordinator

Description

The Marketing Strategist Coordinator is responsible for planning and executing Young Mothers Inc’s social media content strategy and leading overarching content themes for the organization. This role focuses on strategy, planning, and coordination across social media and broader marketing efforts.

Responsibilities

Social Media Strategy

Plan and strategize social media postings and stories for Instagram, Facebook, and Twitter

Develop content strategy in collaboration with Market Research & Content Strategist

Research trending topics, influencers, annual calendars, and national awareness days

Develop overall themes and content ideation for daily posts and stories

Apply affinity categories to content planning

Content Planning

Create and maintain the Social Media Content Calendar

Add themes and content ideas for posts and stories for each day of the week

Repurpose newsletter articles for social media posting (1st and 3rd Tuesday of the month)

Market Research & Content Strategy

Lead overarching content and themes for YMI across social media, email, web, and paid advertising

Requirements

Experience in marketing strategy or social media planning

Strong research and content planning skills

Ability to collaborate across teams

Organized and deadline-oriented

Able to commit a minimum of six hours per week remotely