Social Media Coordinator (Volunteer Position)

The African American Diabetes Association is seeking volunteers with experience in social media creation and management (beyond personal social pages) for our AADA website and social media platforms. People interested in this role should have bold, creative and outgoing personalities. Additionally, this role is great for people who are looking to build their resume; engage in great, new experiences; help African American diabetics with their complications; and/or learn more about diabetes and its impact and comorbidities. Knowledge and understanding of technology issues affecting not-for-profit organizations is preferred. We are looking for dynamic volunteers to create a strategic plan for marketing and engagement and subsequently facilitate regular social media interactions across Facebook, Instagram, Twitter(X), Tik Tok and LinkedIn.

The Social Media Coordinator will manage conversations and touch points that occur with our social media followers and donors across all channels, with the goal of facilitating growth, awareness, funds, and retention.

The Social Media Creator/Coordinator will:

• Create engaging, yet educational content about diabetes and how it impacts the African American community specifically; particularly targeting youth and middle aged demographics (ages 12 - 24)
• Conceptualize and create visually appealing graphics, images, and videos
• Stay informed about each platform's features, algorithms, and best practices
• Monitor and respond to social media trends, industry news, and audience feedback
• Like, comment, and/or respond to our followers across all social media platforms
• Like, comment, and/or respond to other posts from like-minded organizations on all social media platforms
• Research and follow other like-minded charities, relevant local, state, and federal entities, Non-Governmental Organizations, etc
• Encourage supporters to leave positive reviews
• Encourage volunteers and donors to share AADA’s content
• Report issues to the Executive Assistant, CC the CEO
• Send targeted private messages during fundraising campaigns and to thank donors
• Monitor monthly engagement rate and modify strategic plan accordingly

This role is expected to be generally accessible to the Executive Team and responsive to emails. Reference Check required.

All applicants must be current residents of the United States.