Marketing Content Producer

Job Summary

IAABC Foundation is seeking a Marketing Content Producer to support the creation of ethical, accurate, and marketing-ready content for social media and other digital platforms within the Foundation’s financial reach. This role is focused on hands-on content production and editorial review, executing on the high-level marketing strategy developed by IAABC Foundation.

The ideal candidate is familiar with IAABC Foundation’s mission and values and has a working understanding of the ethics and standards of animal behavior consulting and training. This knowledge is critical to ensuring that all content accurately represents humane, evidence-based practices and avoids imagery, language, or messaging that could misrepresent the field or cause harm.

This role works closely with the Social Media Manager, Communications Director, and a dedicated video editor to transform existing educational and event content into effective marketing assets.

Responsibilities

Content Production & Editorial Review

• Produce marketing-ready content in video and graphic formats for social media and other digital platforms.
• Review existing video recordings, course footage, instructor presentations, and event content to identify segments suitable for marketing use.
• Create time-coded, second-by-second clip scripts and detailed editing instructions to guide the video editor in assembling high-quality marketing assets.
• Ensure content selections clearly convey ethical, humane, and evidence-based animal behavior practices.
• Identify and flag content that should not be used for marketing due to ethical, contextual, or messaging concerns.

Team Collaboration & Implementation

• Work directly with a dedicated video editor to translate editorial guidance into finalized marketing assets.
• Collaborate with the Social Media Manager and Communications Director to confirm content direction, messaging alignment, and readiness for publication.
• Coordinate with graphic and video collaborators as needed to ensure consistency with approved visual and messaging standards.

Coaching & Content Readiness Support

• Provide guidance to animal behavior professionals, instructors, and speakers on how to create marketing-viable raw content.
• Offer practical coaching related to lighting, audio quality, framing, duration, pacing, and delivery to improve the usability of submitted footage.
• Support educators in understanding how their content may be adapted for marketing purposes while preserving accuracy and integrity.

Ethics, Standards & Brand Alignment

• Apply IAABC Foundation’s ethics, standards, and visual guidelines when reviewing and producing content.
• Ensure all marketing assets reflect current best practices in animal behavior consulting and training.
• Maintain sensitivity to how animals, clients, and professionals are portrayed across all content.

Tools & Ways of Working

• Work within task and work management tools such as Monday.com or Airtable.
• Communicate and collaborate using tools such as Slack and Google Workspace.
• Operate effectively in a distributed, largely volunteer-based organization with contributors across multiple time zones.

Job Requirements - Knowledge, Skills, Abilities

Required

• Demonstrated experience producing digital marketing content, particularly video-based content for social media.
• Strong editorial judgment and the ability to evaluate content for clarity, ethics, and audience appropriateness.
• Familiarity with the animal behavior, training, or animal welfare space, including an understanding of humane, evidence-based practices.
• Experience collaborating with video editors using written scripts, time codes, and editorial direction.
• Strong written communication skills and attention to detail.

Preferred

• Prior experience working with nonprofits, professional associations, or education-focused organizations.
• Experience coaching subject-matter experts who are not professional content creators.
• Familiarity with brand guidelines and visual consistency standards.
• Availability to volunteer 4-8 hours per week.