SEO Specialist - Volunteer

The Sentinel by Yuvoice - Empowering Voices, Amplifying Impact

The Sentinel is a dynamic organization dedicated to amplifying diverse voices and fostering meaningful conversations. We believe in the power of storytelling to educate, inspire, and drive positive change. Through our innovative podcast platform, we aim to create engaging content that resonates with our audience and promotes a deeper understanding of critical issues. We are committed to fostering a collaborative and inclusive environment where creativity thrives, and impactful stories are brought to life.

The Team:

You’ll be joining a collaborative team that’s ready to execute. We have an amazing editorial and journalism team eager to create high-quality content, and a senior developer on board who handles all the technical SEO implementation—schema markup, site speed, crawlability, and everything under the hood. What we need is someone to guide the strategy.

Role Overview:

We are seeking an SEO Specialist to drive our organic growth strategy. The ideal candidate will have expertise in keyword research, topical authority building, and content strategy to help us rank for the topics that matter to our audience.

This role is all about research and strategy. You’ll identify the keywords and topics we should be targeting, build comprehensive topical maps, and work with our editorial and journalism teams to create a content roadmap that drives organic traffic. The technical implementation is covered—we need the brains behind the strategy.

Core Responsibilities:

• Conduct in-depth keyword research to identify high-value opportunities aligned with our content verticals.
• Build and maintain topical maps that establish authority in our key subject areas.
• Develop content briefs and guidelines for the editorial and journalism team based on SEO insights.
• Analyze competitor strategies and identify gaps we can exploit.
• Track keyword rankings and organic traffic performance.
• Provide ongoing recommendations for content optimization and new content opportunities.
• Collaborate with the development team on technical SEO priorities.
• Stay current with search algorithm updates and industry best practices.

Key Skills and Qualifications:

• Proven experience in SEO with a focus on content strategy and organic growth.
• Strong expertise in keyword research tools (Ahrefs, SEMrush, Moz, or similar).
• Experience building topical maps and content clusters.
• Understanding of search intent and how to align content with user needs.
• Ability to analyze data and translate insights into actionable recommendations.
• Excellent communication skills to work effectively with editorial, journalism and development teams.
• Knowledge of on-page SEO best practices.
• Experience with Google Search Console, Google Analytics, and other SEO tracking tools.
• Familiarity with the media/publishing industry is a plus.