Marketing Coordinator

🐑 About Lambtown

Our mission is to celebrate all things sheep, lamb, and wool. From sheep to shawl, herd to champion, and farm to table, our focus is on education and enjoyment for all.

Lambtown Festival began in 1985 as an exhibit at the Dixon May Fair, with the goal of showcasing the proud sheep ranching heritage of Dixon and the surrounding communities. The festival draws its name from the fact that at one point, more lambs were born in Dixon than in any other city in the country, earning it the nickname of Lambtown USA.

Over the past three-and-a-half decades, Lambtown Festival followed a meandering path as it grew from that first exhibit to a downtown street fair to a festival that takes over the entire Dixon May Fairgrounds, and is now the largest sheep and wool event in California. Each year, thousands of people flock to Dixon to help serve our mission: “to celebrate all things sheep, lamb, and wool. We aim to promote these noble ruminants, from fleece to food, fiber to fabric, and farm to festival, while providing education and enjoyment for all.”

Overview

The Lambtown Festival is seeking a dynamic and creative Volunteer Marketing Coordinator to develop and execute a cohesive marketing strategy for the 2026 event. This role is crucial for engaging our passionate community, expanding our reach to new audiences, and ensuring high attendance for the festival in Dixon, California, on October 3 & 4, 2026.

Key Responsibilities & Focus Areas

💻 Strategy & Content Execution

• Campaign Development: Create and execute a year-round marketing calendar and strategy across all platforms in collaboration with the Festival Board.
• Social Media Management: Develop engaging, platform-appropriate content for key channels (e.g., Instagram, Facebook, newsletters).
• Content Sourcing: Work with other coordinators to gather timely information and assets for promotional materials.
• Branding Consistency: Ensure all public-facing communication adheres to the Lambtown Festival brand guidelines.

📧 Communication & Outreach

• Email Marketing: Assist with the creation, scheduling, and deployment of the festival's email newsletters.
• Press & Media: Coordinate media outreach efforts, including drafting press releases.
• Community Engagement: Foster online interaction and community building.

🗓️ Commitment and Availability

• Year-Round Commitment: Dedicate an estimated 6-12 hours per month, with a flexible schedule.
• Peak Season: Hours will increase significantly (10-20+ hours per week) during the three months leading up to the festival.
• Mandatory Festival Week Availability: Be fully available during the festival weekend (Thursday through Sunday) of October 1-4 2026, to capture real-time content and manage media needs.

Qualifications

• Required Skills: Proven experience with social media marketing and content creation (Instagram and Facebook proficiency is a must). Strong copywriting and editorial skills.
• Technology: Familiarity with social media scheduling tools, basic graphic design software (e.g., Canva), and email marketing platforms is highly desirable.
• Creativity & Initiative: A proactive, self-starter attitude with a strong visual sensibility.

How to Apply

Interested candidates should submit a brief statement of interest detailing their relevant marketing experience and portfolio examples (e.g., social media handles or writing samples)

Help us share the joy of the Lambtown Festival with the world!