Copywriter

Title: Copywriter

Department and/or Team: Marketing

Reports to: Marketing Director

Works with:

Collaborates closely with the Marketing Director and content creation team. The Copywriter is responsible for creating clear, engaging, and mission-driven written content that supports APPR’s outreach, fundraising, and adoption efforts across digital and print platforms.

Description of Role:

This volunteer will take the lead on creating clear, engaging, and mission-driven written content that supports APPR’s outreach, fundraising, and adoption efforts across digital and print platforms.

Primary Responsibilities:

• Collaborate with APPR leadership to develop messaging and written content for marketing, fundraising, and communications.
• Write compelling copy for email campaigns, website content, social media captions, and promotional materials.
• Assist in developing consistent brand voice and messaging aligned with APPR’s mission.
• Support marketing campaigns by crafting clear calls-to-action and storytelling content
• Proofread and edit content to ensure accuracy, clarity, and consistency

Skills/Qualifications Needed:

• Understanding of digital ad metrics, targeting, and performance reporting.
• Strong copywriting skills with a strategic mindset.
• Familiarity with social media creative (graphic tools like Canva or Adobe a plus).
• Ability to work virtually (phone, email) on a regular basis.
• Excellent oral and written communication skills, ability to maintain professional level correspondence at all times.
• Must be a creative thinker and approach the role strategically.
• Must be self-motivated, organized, and consistent with follow through.
• Must have a HS diploma or higher degree of education.
• Must not have conflicting associations with similar non-profit organizations or business(es) related to animal welfare.

Time Commitment:

Approximately 5 hours per week, with flexibility. Some grace is offered around availability, but consistency is preferred.